Comprehensive Solution for Online and Retail
For years, Willy Naessens has been synonymous with entrepreneurship, craftsmanship, and a strong focus on quality and customer service. In this video interview, we speak with the CEO of Willy Naessens Swimming Pools and our sales manager, who together share their perspectives on what really matters in the retail sector today and what customers are increasingly valuing.
Find out how Willy Naessens relies on Microsoft Dynamics 365 Business Central for its day-to-day operations—from the back office and showroom to multiple stores and online shops. This integrated approach ensures clarity, efficiency, and scalability in an ever-changing retail environment.
They also reflect on their collaboration with Alistar, which was marked by mutual understanding and trust from the very beginning. “It took just a word or two to understand each other,” they say. A great example of how technology and partnership together make a difference.
Find out why Business Central makes a difference for Willy Naessens Swimming Pools:
All in all, the collaboration went very well and, first and foremost, gave us a very broad overview of all our processes; it also actually provided our employees with a bit more peace of mind and, of course, a clearer picture of the big picture.
Bavo Nachtergaele – CEO of Willy Naessens Swimming Pools
