{"id":17953,"date":"2015-04-30T00:00:00","date_gmt":"2015-04-29T22:00:00","guid":{"rendered":"https:\/\/alistar.net\/?p=17953"},"modified":"2026-10-02T16:00:57","modified_gmt":"2026-10-02T14:00:57","slug":"what-if-it-and-marketing-really-worked-together","status":"publish","type":"post","link":"https:\/\/alistar.net\/en\/blog\/wat-als-it-en-marketing-echt-samenwerken\/","title":{"rendered":"What if\u2026 IT and marketing actually worked together"},"content":{"rendered":"

Marketing knows that technology is important for building an organization that puts the customer first.
If IT and Marketing: Understanding Each Other and Working Together<\/strong>, companies succeed in turning their marketing strategy into reality.<\/p>\n\n\n\n

IT and Marketing on Equal Footing<\/h2>\n\n\n\n

Marketing is impatient and wants to be able to roll out campaigns quickly. IT must dare to innovate and let go of the old ways. To move quickly, it\u2019s no longer feasible to build applications from scratch.\u00a0It\u2019s often much more interesting to expand an existing platform by integrating it with existing applications and databases (i.e., \u201chybrid cloud\u201d). IT must know what\u2019s available and understand how to meet the needs of marketing.<\/p>\n\n\n\n

The trend is that marketing thinks it no longer needs IT<\/strong>. But to make a marketing automation<\/a> To develop the platform, it is essential that IT and marketing work closely together.<\/p>\n\n\n\n

Marketing<\/strong> must understand that IT is responsible for the security of customer data and company information. If the marketing department wants to launch \u201cthe next big cloud marketing platform,\u201d IT\u2014as the security watchdog\u2014must conduct the necessary research and take the appropriate measures.<\/p>\n\n\n\n

IT needs to understand that marketing and sales must have access to real-time customer data:<\/strong><\/p>\n\n\n\n