{"id":17966,"date":"2015-05-11T00:00:00","date_gmt":"2015-05-10T22:00:00","guid":{"rendered":"https:\/\/alistar.net\/?p=17966"},"modified":"2026-10-02T16:00:14","modified_gmt":"2026-10-02T14:00:14","slug":"about-the-integration-between-microsoft-dynamics-marketing-and-crm","status":"publish","type":"post","link":"https:\/\/alistar.net\/en\/blog\/over-de-koppeling-tussen-microsoft-dynamics-marketing-en-crm\/","title":{"rendered":"About the integration between Microsoft Dynamics Marketing and CRM"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alistar.net\/en\/microsoft-dynamics-365\/\">Microsoft Dynamics Marketing<\/a> and Microsoft Dynamics <a href=\"https:\/\/alistar.net\/en\/crm\/\">CRM<\/a> are two separate applications that work with the free \u201c<strong>Microsoft Dynamics Marketing<\/strong> <strong>Connector<\/strong> <strong>for Microsoft Dynamics CRM<\/strong>\u201dcan be linked together. Essentially, the \u201cConnector\u201d synchronizes data between the two applications in real time. (There is only a delay of a few seconds between the applications.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This connector is available for CRM Online and CRM On-Premises environments <em>(*) <\/em>(IFD is not required, which is good news for corporate networks with security requirements that do not allow web access to CRM).\u00a0Of course, it\u2019s always possible to set up a custom data integration if you have specific requirements, but if you want to quickly set up synchronization between Microsoft Dynamics Marketing and CRM, the existing connector is an excellent option.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More specifically, both applications exchange data of the following entity types:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/synchro-crm-mdm.webp\" alt=\"synchro CRM MDM\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft Dynamics Marketing and CRM: The Perfect Pair<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alistar.net\/en\/crm\/technology\/microsoft-dynamics-365-marketing\/\" data-type=\"oplossing\" data-id=\"16125\"><strong>Microsoft Dynamics Marketing<\/strong> <\/a>is primarily used for lead generation. <strong>Microsoft Dynamics CRM<\/strong> is the ideal application for qualifying leads. Using the connector, you can synchronize leads generated and received in Microsoft Dynamics Marketing with Microsoft Dynamics CRM. From there, you can assign them to your sales representatives to qualify the leads.\u00a0To increase the \u201csales readiness\u201d of the generated leads, you can use lead nurturing and lead scoring to separate the wheat from the chaff. (See also: The Value of Leads in CRM.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Microsoft Dynamics Marketing Connector must be installed and configured by a technical administrator of the system. The connector provides a default mapping of entity types and fields based on a typical business scenario. Of course, you can review your specific requirements regarding synchronization and adjust the default settings. A technical administrator can configure the conditions for each entity type that trigger an update from Microsoft Dynamics Marketing to Microsoft Dynamics CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please note that after the synchronization is set up, the connector performs an initial synchronization during which all existing data is exchanged between the two systems. Depending on the amount of data in your system, the initial synchronization may take some time and consume system resources. That\u2019s why it\u2019s best not to run it during peak hours. After that, synchronization proceeds automatically and incrementally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(*) The Microsoft Dynamics Marketing Connector requires at least Microsoft Dynamics CRM 2011 Update Rollup 12 for an on-premises environment, or at least the Microsoft Dynamics CRM December 2012 Service Update for an online environment.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Microsoft Dynamics Marketing en Microsoft Dynamics CRM zijn 2 aparte applicaties die met de gratis &#8220;Microsoft Dynamics Marketing Connector voor Microsoft Dynamics CRM&#8221; aan mekaar gekoppeld kunnen worden. Het komt er op neer dat de &#8220;Connector&#8221; gegevens tussen beide applicaties real-time synchroniseert. (Er is slechts een vertraging van enkele seconden tussen de applicaties). Die connector [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[564],"industrie-type":[],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-17966","post","type-post","status-publish","format-standard","hentry","category-blog-nl","tag-net-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over de koppeling tussen Microsoft Dynamics Marketing en CRM - Alistar<\/title>\n<meta name=\"description\" content=\"Microsoft Dynamics Marketing en CRM kunnen aan elkaar gekoppeld worden dankzij de Microsoft Dynamics Marketing Connector. Hoe precies? U leest het hier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/en\/blog\/about-the-integration-between-microsoft-dynamics-marketing-and-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Over de koppeling tussen Microsoft Dynamics Marketing en CRM - Alistar\" \/>\n<meta property=\"og:description\" content=\"Microsoft Dynamics Marketing en CRM kunnen aan elkaar gekoppeld worden dankzij de Microsoft Dynamics Marketing Connector. Hoe precies? 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