{"id":18131,"date":"2016-04-14T00:00:00","date_gmt":"2016-04-13T22:00:00","guid":{"rendered":"https:\/\/alistar.net\/?p=18131"},"modified":"2026-10-02T16:15:55","modified_gmt":"2026-10-02T14:15:55","slug":"break-down-silo-thinking-with-crm-a-few-tips","status":"publish","type":"post","link":"https:\/\/alistar.net\/en\/blog\/doorbreek-silo-denken-met-crm-enkele-tips\/","title":{"rendered":"Break Down Silo Thinking with CRM: A Few Tips"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Many organizations are structured as <em>silos<\/em>, in which different departments or teams within the same organization or group work independently, isolated from the rest. However, if these silos <strong>not collaborating sufficiently with one another<\/strong>, this can lead to <strong>customer confusion<\/strong>&nbsp;and <strong>Commercial opportunities continue to go untapped<\/strong>. That\u2019s why it\u2019s so important to break down silo thinking and behavior. In this blog post, we\u2019ll share a few examples of how this can be achieved with CRM (Customer Relationship Management).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Create a 360\u00b0 view of the customer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The basis of <a href=\"https:\/\/alistar.net\/en\/crm\/\">Customer Relationship Management (CRM)<\/a> is to <strong>A complete picture of your customers<\/strong> to build up. Make sure to <strong>a single, centralized, up-to-date customer database<\/strong> in your organization. Ideally, each customer is treated as a unique <em>record<\/em> in this customer database. Then link each customer to all the information relevant to each different employee profile within your organization. Of course, not all employees should have access to all information. Thanks to the <strong>comprehensive security features<\/strong> You decide who can access what.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a comprehensive view of your customers, you lay the necessary groundwork to operate as a single organization and ensure that every customer interaction is as effective and seamless as possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Make Sales &amp; Service the Perfect Duo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In larger organizations, the <a href=\"https:\/\/alistar.net\/en\/crm\/technology\/microsoft-dynamics-365-customer-service\/\">service<\/a>\u2013 &amp; the <a href=\"https:\/\/alistar.net\/en\/crm\/technology\/microsoft-dynamics-365-sales\/\">sales department<\/a> completely separate from one another. It is therefore unthinkable that the service department would use a separate software package to record <em>service requests<\/em> to which the sales representative has no access. In other words, the sales representative has no insight into what might be going on with the customer. If the sales representative visits the customer and has no information about pending complaints, this can lead to awkward situations that are unlikely to be understood by the customer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Therefore, integrate the service software into your CRM system and ensure that sales representatives can stay on top of things at all times and know what\u2019s going on with the customer.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Keep a record of all business opportunities<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Manage all sales opportunities from all departments within a single CRM solution.<\/strong> Keep track of who is working on what for a particular client. This is especially recommended, for example, for companies operating under the same <em>company group<\/em> operate. Companies within the same group often compete with one another for the same sales opportunity. If it eventually comes to the point where the (potential) customer notices this internal competition, it becomes painfully clear that the various companies within the group are unaware of what is happening with the (potential) customer.\u00a0If, at the group level, you make it clear who is working on which open sales opportunities, then you can collaborate instead of competing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Go for organization-wide marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>a comprehensive database of customer information<\/strong> is the foundation for B2B <a href=\"https:\/\/alistar.net\/en\/crm\/technology\/microsoft-dynamics-365-marketing\/\">marketing<\/a>. By making customer information available organization-wide (and ensuring it is fed from across the entire organization), the marketing department gains powerful capabilities for creating target audience lists for marketing campaigns. If the marketing department works entirely on its own in a separate database, it cannot take advantage of the information <em>\u2018in the field\u2019<\/em>. Customer information is much more comprehensive when marketing works with the same customer database as sales and services. That opens up <strong>opportunities for targeted communication and enhancing the customer experience and engagement<\/strong> (i.e., customer experience and customer engagement). Furthermore, because everyone works from the same database, there is no need to maintain the same customer information in duplicate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Consider data migration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a company that has grown through acquisitions, there is a good chance that the acquired organizations will continue to operate as separate, independent units\u2014like silos. Suppose the acquired company continues to operate with its own customer base; in that case, the organization as a whole will no longer have a complete picture of each individual customer. <strong>Therefore, migrate the customer data from the acquired company to the central CRM system.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For shared customers, it is very important to have a unique identifier to identify each customer individually. The business ID number is ideal for this purpose. Make sure the business ID number is entered consistently in your customer database.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Break Down Silo Mindset with CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By working together as a single organization, by ensuring a comprehensive view of the customer, by managing all business opportunities within a single CRM solution, by building a robust and up--to-date contact database, by ensuring that every employee who interacts with a customer always has immediate access to the information relevant to them, \u2026 <strong>you'll take advantage of every opportunity, and the path to success will be wide open<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Veel organisaties zijn ingericht als silo\u2019s, waarbij verschillende afdelingen of teams binnen dezelfde organisatie of groep op zichzelf werken, afgescheiden van de rest. Als deze silo\u2019s echter onvoldoende met elkaar samenwerken, kan dit leiden tot onbegrip bij de klant&nbsp;en blijven&nbsp;commerci\u00eble kansen onbenut. Daarom is het zo belangrijk om het silo-denken en -handelen te doorbreken. In [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[564],"industrie-type":[],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-18131","post","type-post","status-publish","format-standard","hentry","category-blog-nl","tag-net-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doorbreek silo-denken met CRM: enkele tips<\/title>\n<meta name=\"description\" content=\"Ontdek tips over hoe u silo&#039;s van eenzelfde organisatie kan laten samenwerken, dankzij CRM. Doorbreek silo-denken met CRM en sla de weg in naar succes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/en\/blog\/break-down-silo-thinking-with-crm-a-few-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doorbreek silo-denken met CRM: enkele tips\" \/>\n<meta property=\"og:description\" content=\"Ontdek tips over hoe u silo&#039;s van eenzelfde organisatie kan laten samenwerken, dankzij CRM. Doorbreek silo-denken met CRM en sla de weg in naar succes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alistar.net\/en\/blog\/break-down-silo-thinking-with-crm-a-few-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Alistar\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-13T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T14:15:55+00:00\" \/>\n<meta name=\"author\" content=\"Lennart DeTaeye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lennart DeTaeye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/doorbreek-silo-denken-met-crm-enkele-tips\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/doorbreek-silo-denken-met-crm-enkele-tips\\\/\"},\"author\":{\"name\":\"Lennart DeTaeye\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#\\\/schema\\\/person\\\/17df389a6198db9a24f0240c20adc81f\"},\"headline\":\"Doorbreek silo-denken met CRM: enkele tips\",\"datePublished\":\"2016-04-13T22:00:00+00:00\",\"dateModified\":\"2026-10-02T14:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/doorbreek-silo-denken-met-crm-enkele-tips\\\/\"},\"wordCount\":738,\"publisher\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#organization\"},\"keywords\":[\"Net-IT\"],\"articleSection\":[\"Blog NL\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/doorbreek-silo-denken-met-crm-enkele-tips\\\/\",\"url\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/doorbreek-silo-denken-met-crm-enkele-tips\\\/\",\"name\":\"Doorbreek silo-denken met CRM: enkele tips\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#website\"},\"datePublished\":\"2016-04-13T22:00:00+00:00\",\"dateModified\":\"2026-10-02T14:15:55+00:00\",\"description\":\"Ontdek tips over hoe u silo's van eenzelfde organisatie kan laten samenwerken, dankzij CRM. 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