{"id":18205,"date":"2016-06-17T00:00:00","date_gmt":"2016-06-16T22:00:00","guid":{"rendered":"https:\/\/alistar.net\/?p=18205"},"modified":"2026-10-02T16:14:35","modified_gmt":"2026-10-02T14:14:35","slug":"are-you-already-using-a-b-testing-for-your-email-marketing","status":"publish","type":"post","link":"https:\/\/alistar.net\/en\/blog\/gebruikt-u-al-a-b-testing-voor-uw-e-mailmarketing\/","title":{"rendered":"Are you already using A\/B testing for your email marketing?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Via<strong> A\/B testing<\/strong> (also known as split testing) allows you to test which versions of an email perform best:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which email option will it be? <strong>most open<\/strong> (<em>Open Rate<\/em>)?<\/li>\n\n\n\n<li>Which email version provides it? <strong>highest number of clicks<\/strong> on (<em>Click-Through Rate<\/em>)?<\/li>\n\n\n\n<li>Which email variant leads to the <strong>conversion rates<\/strong>&nbsp;(<em>Conversion rate<\/em>)?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This will help you further optimize your email marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/Net-IT-CRM-Blog-AB-testing.webp\" alt=\"Net IT CRM Blog: A\/B Testing\" class=\"wp-image-11440\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A\/B Testing with ClickDimensions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With <a href=\"https:\/\/alistar.net\/en\/crm\/technology\/clickdimensions-marketing-automation\/\"><strong>ClickDimensions<\/strong><\/a>, a marketing automation tool for <a href=\"https:\/\/alistar.net\/en\/microsoft-dynamics-365\/\">Microsoft Dynamics 365<\/a>, you can easily <strong>A\/B testing<\/strong> for your email marketing. In this process, two versions of your email are sent to a small initial subset of the mailing list, and then the winning version is sent to the rest of the mailing list. The emails can vary in terms of subject line, sender, email address, and content. The two versions are referred to as <strong>Strategy A<\/strong> and <strong>Strategy B<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you go about it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1: <\/strong><span style=\"color: #002e51;\">create a <strong>\u2018<em>Send Email<\/em>\u2019-record'<\/strong>.<br><br><\/span>To set up A\/B testing in ClickDimensions, first create a \u2018<em>Send Email<\/em>\u2019-record and add at least 3 recipients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2: <\/strong>Open the relevant Email Send record &gt; select from the menu bar\u00a0<strong>Split Test<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/ClickDimensions_AB-testing_Screenshot-split-test-button.webp\" alt=\"Net IT CRM Blog: ClickDimensions A\/B Testing - Screenshot of the split test button\" class=\"wp-image-11409\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3: <\/strong>You will then see the screen <strong>Split-Test Content<\/strong>. Here you can create a variation of your original email.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/ClickDimensions_AB-testing_Screenshot-split-test-settings-1.webp\" alt=\"Net IT CRM Blog: ClickDimensions A\/B Testing - Screenshot of Split Test Settings\" class=\"wp-image-11407\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the left, you'll see the details of <strong>Strategy A<\/strong>. This automatically copies everything you entered and selected in the original Email Send record (see step 1). You can use the data from Strategy A <strong>not<\/strong> <strong>adjust<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/ClickDimensions_AB-testing_Screenshot-split-test-strategy-A.webp\" alt=\"Net IT CRM Blog: ClickDimensions A\/B Testing - Screenshot Split Test Strategy A\" class=\"wp-image-11412\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">On the right, you'll see the information for <strong>Strategy B<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/ClickDimensions_AB-testing_Screenshot-split-test-strategy-B.webp\" alt=\"Net IT CRM Blog: ClickDimensions A\/B Testing - Screenshot of Split Test Strategy B\" class=\"wp-image-11413\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here, you can change a number of things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subject (<em>Subject<\/em>):<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can test different subject line lengths, such as \u2018Alistar Newsletter\u2019 versus \u2018Alistar Customer Relationship Management Newsletter.\u2019 Or you can include the recipient\u2019s name, the company name, or a call to action in the subject line.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sender (<em>From Name<\/em>):<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can send the email on behalf of the company (Alistar), on behalf of a department (Alistar Marketing), or on behalf of the \u2018<em>record holder<\/em>\u2019 (this is the sales representative for the customer).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email address (<\/strong><strong><em>From Address<\/em>): &nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You could try using a general email address (marketing@alistar.net) instead of a personal email address (jan.hofman@alistar.net) and see which one performs better.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contents (<em>Choose a new template<\/em>&nbsp;or <em>edit<\/em>):<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can also choose a different ClickDimensions email template or customize the email template used for Strategy A for Strategy B.<br>\n<span style=\"line-height: 1.5;\">You can create an email version with a different layout, more or fewer images, more personalized content based on your CRM data, different calls to action, and so on. .<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tip!!<br>\n<\/strong>When you start A\/B testing, we recommend changing only one variable per test. That way, you can be sure exactly which variable led to more&nbsp;<em>Open Rates<\/em>, <em>Click-Through Rates<\/em>, conversions, \u2026 . The more variables you change in a single test, the harder it is to determine the cause.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: <\/strong>If you have modified a variable, click <strong>Next<\/strong>. You will then see the screen below appear. Here you can choose\u00a0<strong>what percentage<\/strong> Your recipients will receive either the A or B version until a winning version is selected\u2014either automatically or by you. The winning version will then be sent to the rest of your recipients.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/ClickDimensions_AB-testing_Screenshot-split-test-more-winning-group-recipients.webp\" alt=\"Net IT CRM Blog: ClickDimensions A\/B Testing - Screenshot of split test showing more recipients in the winning group\" class=\"wp-image-11420\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to adjust the size of the test group and the winning group, you can do so by moving the black slider. You can also specify the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can choose to select the winning email version based on the number of times a link within the email is clicked (<em>Unique Clicks<\/em>) or how many times the email is opened (<em>Unique Opens).<\/em><figure><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"757\" height=\"396\" class=\"aligncenter size-full wp-image-11421\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/ClickDimensions_AB-testing_Screenshot-split-test-choose-winning-strategy.webp\" alt=\"Net IT CRM Blog: ClickDimensions A\/B Testing - Screenshot of split test showing recipients in the winning group\"><\/figure><\/figure><\/li>\n\n\n\n<li>You can specify whether the winning variant should be sent manually or automatically. The advantage of automatic sending is that A\/B testing can be set up for a specific period (hours, days, weeks), and ClickDimensions will automatically evaluate the test and send out the winning version during that time. This means you don\u2019t have to invest as much time and effort yourself.<br><br>If you do decide to send the emails manually, you\u2019ll need to evaluate the A\/B test yourself and send the winning version of the email. This gives you more control, but it takes more of your time.<br><br><figure><figure><img decoding=\"async\" width=\"757\" height=\"427\" class=\"aligncenter size-full wp-image-11423\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/ClickDimensions_AB-testing_Screenshot-split-test-send-time-settings.webp\" alt=\"Net IT CRM Blog: ClickDimensions A\/B Testing - Screenshot of split test send time settings\"><\/figure><\/figure><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5: <\/strong>Once you have selected all the options, click \u2018<em><strong>Save and Send<\/strong><\/em>\u2019 and the A\/B testing begins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 6: <\/strong>view<strong> the A\/B testing statistics. <\/strong>Go to <strong>Marketing<\/strong> > <strong>Email Sends<\/strong>\u00a0&gt; Change the \u2018<em>View<\/em>\u2019 to <strong>Split Test<\/strong>\u00a0&gt; Open the relevant <strong>Split Test Record<\/strong>\u00a0&gt; Scroll down until you see the statistics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to the traditional statistics for ClickDimensions emails sent, you\u2019ll see additional statistics for A\/B testing. Because the winning version is selected based on \u2018<em>Unique Clicks<\/em>\u2019 or \u2018<em>Unique Opens<\/em>\u2019, ClickDimensions automatically generates a graph showing the results of both email versions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>For some extra inspiration: on the American blog <a href=\"https:\/\/www.whichtestwon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WHICH TEST WON?<\/a>\u00a0Every week, you'll find interesting A\/B testing case studies.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Via A\/B testing (ook gekend als split testing) kan u testen welke varianten van een e-mail het beste scoort: U kan zo uw e-mailmarketing nog meer optimaliseren. A\/B testing met ClickDimensions Met ClickDimensions, een marketing automation tool&nbsp;voor Microsoft Dynamics 365, kan u gemakkelijk A\/B testing voor uw e-mailmarketing uitvoeren. Hierbij worden twee varianten van uw [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[564],"industrie-type":[],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-18205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl","tag-net-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gebruikt u al A\/B testing voor uw e-mailmarketing?<\/title>\n<meta name=\"description\" content=\"Met ClickDimensions kan u gemakkelijk A\/B testing uitvoeren en uw e-mailmarketing zoveel mogelijk optimaliseren voor meer conversie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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