{"id":18763,"date":"2018-10-04T00:00:00","date_gmt":"2018-10-03T22:00:00","guid":{"rendered":"https:\/\/alistar.net\/?p=18763"},"modified":"2026-10-02T16:19:02","modified_gmt":"2026-10-02T14:19:02","slug":"your-customers-are-talking-about-you-on-social-media-but-are-you-actually-listening","status":"publish","type":"post","link":"https:\/\/alistar.net\/en\/blog\/uw-klanten-praten-over-u-op-de-sociale-media-maar-luistert-u-wel\/","title":{"rendered":"Your customers are talking about you on social media \u2026 but are you really listening?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Social Listening,<\/strong> What's the best way to go about this? And how can you avoid spending hours doing this manually?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft Social Engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use a&nbsp;<em>social media monitoring tool<\/em>&nbsp;such as&nbsp;<strong>Microsoft Social Engagement<\/strong>. This allows you to automatically gather social insights, communicate with customers on the channel of their choice, and build a trusted social presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Social Engagement scans Twitter, Facebook, LinkedIn, YouTube, Instagram, blogs, and news sites; and&nbsp;<strong>collects social media posts that are relevant to your organization<\/strong>. First, you decide on topics of interest, and then Microsoft Social Engagement does the work.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/Net-IT-CRM-Blog-screenshot-Microsoft-Social-Engagement-1024x511.webp\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gain social insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Social Engagement&nbsp;<strong>analyzes the collected messages<\/strong>&nbsp;and thus arrives at&nbsp;<strong>insights<\/strong>&nbsp;such as your brand's reputation, compliments or complaints about your product, or trends in your industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social Engagement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gauges the sentiment of incoming social media posts based on.&nbsp;<strong>automated sentiment analysis<\/strong><\/li>\n\n\n\n<li>detects intentions in social media posts, such as purchase intentions, complaints, requests for information, etc.<\/li>\n\n\n\n<li>shows where the social media posts come from<\/li>\n\n\n\n<li>provides an overview of who posts the most about your company, your competitors, your industry, etc., on social media<\/li>\n\n\n\n<li>shows which social media platforms host the most discussions<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/Net-IT-CRM-Blog-screenshot-Microsoft-Social-Engagement-analytics.webp\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Support customers through social media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use Microsoft Social Engagement to <strong>support your customers through social media<\/strong>. Suppose a customer is dissatisfied with your product and expresses this on Twitter. Social Engagement picks up on this, and as a customer service representative, you can immediately click on the tweet and address the issue right away. You can take it a step further and have posts containing reports and complaints automatically assigned to the appropriate colleague for further follow-up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expand Your Social Media Presence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a salesperson, Social Engagement gives you a <strong>digital assistant<\/strong> in addition. The so-called <strong>Social Selling Assistant<\/strong> finds relevant content for your customers and recommends which content you should share on your social media channels. (Read more &gt;&gt; <a href=\"https:\/\/alistar.net\/en\/blog\/social-selling-via-linkedin-sales-navigator-and-dynamics-365\/\">Social Selling Assistant: How You, as a Salesperson, Can Build Even More Trust<\/a>). This will help you expand your social media presence and credibility.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/Net-IT-CRM-Blog-Social-Selling-Assistant-personalize.webp\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Social CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Microsoft Social Engagement becomes even better when you connect it to your CRM environment. The social insights from Microsoft Social Engagement are then imported directly into <a href=\"https:\/\/alistar.net\/en\/microsoft-dynamics-365\/\">Microsoft Dynamics 365<\/a>. Conversely, you can also perform Microsoft Dynamics 365-related tasks from Social Engagement, such as creating cases or leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sources for this blog post: <a href=\"https:\/\/dynamics.microsoft.com\/nl-be\/microsoft-social-engagement\/\">dynamics.microsoft.com\/nl-be\/microsoft-social-engagement\/<br><\/a><a href=\"https:\/\/docs.microsoft.com\/nl-nl\/dynamics365\/customer-engagement\/social-engagement\/overview\">docs.microsoft.com\/nl-nl\/dynamics365\/customer-engagement\/social-engagement\/overview<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Social Listening, hoe pakt u dit nu het beste aan? En hoe voorkomt u dat u hiermee uren handmatig bezig bent? Microsoft Social Engagement Gebruik&nbsp;een&nbsp;social&nbsp;media monitoring tool&nbsp;zoals&nbsp;Microsoft&nbsp;Social&nbsp;Engagement. Hiermee verzamelt u&nbsp;automatisch&nbsp;sociale&nbsp;inzichten,&nbsp;communiceert u met&nbsp;klanten op het kanaal van hun eigen keuze en ontwikkelt u&nbsp;een vertrouwde sociale aanwezigheid. Microsoft&nbsp;Social&nbsp;Engagement&nbsp;doorzoekt Twitter, Facebook,&nbsp;LinkedIn, YouTube, Instagram, blogs&nbsp;en nieuwssites;&nbsp;en&nbsp;verzamelt&nbsp;sociale mediaberichten&nbsp;die voor&nbsp;uw&nbsp;organisatie relevant [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[233,818,564],"industrie-type":[],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-18763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl","tag-crm","tag-dynamics-365-ce","tag-net-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft Social Engagement, luister naar wat klanten over u zeggen op sociale media - Net IT CRM Blog<\/title>\n<meta name=\"description\" content=\"Wat zeggen uw klanten over uw bedrijf, product, ... op de sociale media?\u00a0Ontdek hoe Microsoft Social\u00a0Engagement u kan helpen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/en\/blog\/your-customers-are-talking-about-you-on-social-media-but-are-you-actually-listening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft Social Engagement, luister naar wat klanten over u zeggen op sociale media - Net IT CRM Blog\" \/>\n<meta property=\"og:description\" content=\"Wat zeggen uw klanten over uw bedrijf, product, ... op de sociale media?\u00a0Ontdek hoe Microsoft Social\u00a0Engagement u kan helpen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alistar.net\/en\/blog\/your-customers-are-talking-about-you-on-social-media-but-are-you-actually-listening\/\" \/>\n<meta property=\"og:site_name\" content=\"Alistar\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-03T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T14:19:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/Net-IT-CRM-Blog-Foto-Social-Listening-uitgelichte-afbeelding-495x297-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"495\" \/>\n\t<meta property=\"og:image:height\" content=\"297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lennart DeTaeye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lennart DeTaeye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/uw-klanten-praten-over-u-op-de-sociale-media-maar-luistert-u-wel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/uw-klanten-praten-over-u-op-de-sociale-media-maar-luistert-u-wel\\\/\"},\"author\":{\"name\":\"Lennart DeTaeye\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#\\\/schema\\\/person\\\/17df389a6198db9a24f0240c20adc81f\"},\"headline\":\"Uw klanten praten over u op de sociale media \u2026 maar luistert u wel?\",\"datePublished\":\"2018-10-03T22:00:00+00:00\",\"dateModified\":\"2026-10-02T14:19:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/uw-klanten-praten-over-u-op-de-sociale-media-maar-luistert-u-wel\\\/\"},\"wordCount\":466,\"publisher\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/uw-klanten-praten-over-u-op-de-sociale-media-maar-luistert-u-wel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Net-IT-CRM-Blog-Foto-Social-Listening-uitgelichte-afbeelding-495x297-1.webp\",\"keywords\":[\"CRM\",\"Dynamics 365 CE\",\"Net-IT\"],\"articleSection\":[\"Blog NL\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/uw-klanten-praten-over-u-op-de-sociale-media-maar-luistert-u-wel\\\/\",\"url\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/uw-klanten-praten-over-u-op-de-sociale-media-maar-luistert-u-wel\\\/\",\"name\":\"Microsoft Social Engagement, luister naar wat klanten over u zeggen op sociale media - 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