{"id":18913,"date":"2019-04-29T00:00:00","date_gmt":"2019-04-28T22:00:00","guid":{"rendered":"https:\/\/alistar.net\/?p=18913"},"modified":"2026-10-02T16:34:46","modified_gmt":"2026-10-02T14:34:46","slug":"should-you-choose-dynamics-365-for-marketing-or-clickdimensions-a-comparison","status":"publish","type":"post","link":"https:\/\/alistar.net\/en\/blog\/kiest-u-voor-dynamics-365-voor-marketing-of-clickdimensions-een-vergelijking\/","title":{"rendered":"Should you choose Dynamics 365 for Marketing or ClickDimensions? A comparison."},"content":{"rendered":"<p class=\"wp-block-paragraph\">You want to automate your marketing activities, but you're torn between <a href=\"https:\/\/alistar.net\/en\/crm\/technology\/microsoft-dynamics-365-marketing\/\">Microsoft Dynamics 365 for Marketing<\/a> or <a href=\"https:\/\/alistar.net\/en\/crm\/technology\/clickdimensions-marketing-automation\/\">ClickDimensions<\/a>? Are you already using ClickDimensions or Dynamics 365 for Marketing, but want to better understand the differences between these two marketing automation tools? Below you'll find more information about the differences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Different Software Architectures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One of the biggest differences is the software architecture.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ClickDimensions<\/strong> is <strong>an add-on<\/strong> for <a href=\"https:\/\/alistar.net\/en\/microsoft-dynamics-365\/\">Microsoft Dynamics 365<\/a> and can be fully integrated into your Dynamics 365 environment. This means you cannot use ClickDimensions separately from Microsoft Dynamics 365. You use the standard Dynamics 365 features, such as marketing lists, reports, and dashboards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dynamics 365 for Marketing<\/strong> is <strong>a standalone marketing application<\/strong> It is part of Dynamics 365 but can be used completely independently. As a result, the app offers different functionalities than the standard features in Dynamics 365. For example, you can run targeted marketing campaigns using \u201cSegments\u201d of contacts instead of marketing lists. Compared to ClickDimensions, interactions from contacts with your marketing campaigns are not stored in the Dynamics 365 database itself, but in the so-called \u201cCustomer Insights app.\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Different pricing model<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Pricing for Dynamics 365 for Marketing<\/strong> are based on the number of contacts that will be used in marketing activities. Marketing activities include all contacts or interactions via email, web pages, forms, LinkedIn integration, events, surveys, and any other custom channel. The advantage of this pricing model is that there are no additional costs for extra features. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ClickDimensions offers two pricing models<\/strong>: \u201cBasic\u201d and \u201cBusiness.\u201d With each ClickDimensions pricing plan, you always have access to all contacts and all data fields stored in Dynamics 365. The pricing plan is based on the number of emails you will send.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overview of Features<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can find an overview of the features of both tools on the product pages of <a rel=\"noreferrer noopener\" aria-label=\"ClickDimensions (opens in a new tab)\" href=\"https:\/\/clickdimensions.com\/solutions-features\/\" target=\"_blank\">ClickDimensions<\/a> and <a rel=\"noreferrer noopener\" aria-label=\"Dynamics 365 for Marketing (opens in a new tab)\" href=\"https:\/\/dynamics.microsoft.com\/nl-be\/marketing\/capabilities\/\" target=\"_blank\">Dynamics 365 for Marketing<\/a> myself. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via <a rel=\"noreferrer noopener\" aria-label=\"this link (opens in a new tab)\" href=\"https:\/\/blogs.technet.microsoft.com\/lystavlen\/2019\/04\/13\/comparison-dynamics-365-for-marketing-and-clickdimensions\/\" target=\"_blank\">this link<\/a> You can also find a comparison chart of the tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Which marketing automation tool you choose depends primarily on your marketing objectives, business needs, and requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ClickDimensions is currently still the undisputed leader in marketing automation for the Dynamics platform, but with the emergence of Dynamics 365 for Marketing, it now faces a very promising newcomer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Alistar, we\u2019re certainly curious to see how Dynamics 365 for Marketing will evolve in the coming months.<\/p>","protected":false},"excerpt":{"rendered":"<p>ClickDimensions is ideal for simple email marketing in Dynamics 365. Dynamics 365 Marketing offers more features, AI, and segmentation, but requires more setup and a larger budget.<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[564],"industrie-type":[],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-18913","post","type-post","status-publish","format-standard","hentry","category-blog-nl","tag-net-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kiest u voor Dynamics 365 voor Marketing of ClickDimensions? Een vergelijking. - Alistar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/en\/blog\/should-you-choose-dynamics-365-for-marketing-or-clickdimensions-a-comparison\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kiest u voor Dynamics 365 voor Marketing of ClickDimensions? Een vergelijking. - Alistar\" \/>\n<meta property=\"og:description\" content=\"ClickDimensions is ideaal voor eenvoudige e-mailmarketing in Dynamics 365. Dynamics 365 Marketing biedt meer features, AI en segmentatie, maar vraagt meer setup en budget.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alistar.net\/en\/blog\/should-you-choose-dynamics-365-for-marketing-or-clickdimensions-a-comparison\/\" \/>\n<meta property=\"og:site_name\" content=\"Alistar\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-28T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T14:34:46+00:00\" \/>\n<meta name=\"author\" content=\"Lennart DeTaeye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lennart DeTaeye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/kiest-u-voor-dynamics-365-voor-marketing-of-clickdimensions-een-vergelijking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/blog\\\/kiest-u-voor-dynamics-365-voor-marketing-of-clickdimensions-een-vergelijking\\\/\"},\"author\":{\"name\":\"Lennart DeTaeye\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#\\\/schema\\\/person\\\/17df389a6198db9a24f0240c20adc81f\"},\"headline\":\"Kiest u voor Dynamics 365 voor Marketing of ClickDimensions? 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