{"id":47266,"date":"2020-11-23T16:13:00","date_gmt":"2020-11-23T15:13:00","guid":{"rendered":"https:\/\/alistar.net\/?p=47266"},"modified":"2026-03-31T08:41:14","modified_gmt":"2026-03-31T06:41:14","slug":"5-steps-to-get-started-with-marketing-automation","status":"publish","type":"post","link":"https:\/\/alistar.net\/en\/blog\/5-stappen-om-te-starten-met-marketing-automation\/","title":{"rendered":"5 Steps to Get Started with Marketing Automation"},"content":{"rendered":"

Automation is considered the next major evolution in marketing, but are you applying it in your business? And to what extent? For many companies today, marketing automation is still limited to email marketing campaigns and not much else. In reality, this field offers so many more possibilities that can boost productivity, generate additional profit, and improve the customer experience. If you want to get more out of automation, it\u2019s best to take the time to set everything up properly first. Unfortunately, this is where many companies get stuck\u2026<\/p>\n\n\n\n

To get you started, here are 5 simple and practical strategies that will help your business get off to a strong start with marketing automation.<\/p>\n\n\n\n

Step 1: Keep all data up to date in the CRM<\/h2>\n\n\n\n

The main reason many companies fail to implement high-level marketing automation is that they don\u2019t really consider the roles of CRM, data acquisition, and data-driven insights to be part of automation. This is a problem because poor data quality\u2014whether due to missing or inaccurate data\u2014can significantly undermine your marketing efforts.<\/p>\n\n\n\n

Marketing teams that fail to keep data up to date or have to work with data that contains significant inaccuracies cannot launch targeted marketing campaigns. Not only will customer relationships consequently be neglected, but the quality of the relationship will also be undermined by false sales promises based on incorrect information.<\/p>\n\n\n\n

Therefore, use a CRM system that allows you to regularly check your entire contact database for errors or omissions. If you collect customer data from multiple sources, it is crucial that your CRM system offers built-in capabilities to verify cross-references.<\/p>\n\n\n\n

If you want to make the most of all the marketing automation options available, you should invest in a powerful CRM system such as\u00a0Microsoft Dynamics 365 Sales<\/a><\/strong>. Delivering personalized content is a top priority for every marketer. A good CRM system is therefore the foundation of any effort to reach your target audience.<\/p>\n\n\n\n

With Dynamics 365 Sales, you can also bring marketers and salespeople together in one place. Easily integrate email marketing tools such as\u00a0Flexmail<\/strong>\u00a0and\u00a0Mailchimp\u00a0<\/strong>with your CRM environment. Or integrate it right away\u00a0ClickDimension<\/a>s<\/a><\/strong>\u00a0for advanced marketing automation.<\/p>\n\n\n\n

Step 2: Map out the entire process<\/h2>\n\n\n\n

Once you\u2019ve installed a CRM system, it\u2019s time to see what you can do with all that data. By segmenting the information entered into your CRM, you can see how your current marketing campaigns are performing and improve them for better results. The most effective way to do this is by tracking a user\u2019s entire journey, from inbound to sales and everything that happens afterward.<\/p>\n\n\n\n

When you can map your customer\u2019s journey through your CRM system, you\u2019ll gain insight into the type of content that encourages interaction with your product or service, how much time a user spends on average before making a purchase, and how many meaningful interactions they have. With all this information, you can estimate the cost of onboarding, determine how to speed up that process, and figure out how to generate more high-impact communications.<\/p>\n\n\n\n

Generating, qualifying, and scoring leads takes more time than you might think. Especially if your sales and marketing teams aren't using the same tools\u2026 With the built-in marketing automation tools from\u00a0ClickDimensions<\/a><\/strong>\u00a0In the Dynamics 365 Sales CRM system, everyone sets the right priorities.<\/p>\n\n\n\n

Not only will this enable your sales department to attract more leads and generate more sales\u2026 Your marketers will also be able to engage potential and existing customers more effectively through targeted marketing campaigns.<\/p>\n\n\n\n

Step 3: Set benchmarks<\/h2>\n\n\n\n

As you go through the marketing automation process, you\u2019ll quickly realize that you can\u2019t view this as an either\/or scenario. Either you use an automated process\u2026 or you don\u2019t. On the contrary, marketing automation is a multi-stage process, and you need to set benchmarks (reference points, criteria) to guide you through it. This way, you\u2019ll know whether or not your marketing processes are automated.<\/p>\n\n\n\n

What should you include in those benchmarks? Consider the quality of your list, your level of targeting, and the nature and level of communication you provide.<\/p>\n\n\n\n

There\u2019s a big difference between a generic email list that serves all customers and all needs, and an email list that allows customers to set their contact preferences. Sending generic emails is far from the same as a mobile-optimized video message or an email that integrates social media. Your automation benchmarks, therefore, reflect the level of detail you\u2019ve achieved in managing your customer relationships.<\/p>\n\n\n\n

Step 4: Automate with a Personal Touch<\/h2>\n\n\n\n

How do you turn marketing automation into a personalized process? We\u2019re not talking about Artificial Intelligence (AI) here, although it plays a major role\u2014more than ever\u2014in the marketing process. No, when we say you should also automate the \u201cpersonality,\u201d we mean that you should develop customer personas. These are templates tailored specifically to certain customer needs, demographics, and other key data. <\/p>\n\n\n\n

Each persona belongs to a specific sales group. Simply put, you can\u2019t talk to all your customers the same way, but you also can\u2019t write hundreds of individual emails. These personas are a tool for communicating more efficiently.<\/p>\n\n\n\n

With\u00a0ClickDimensions<\/a>\u00a0<\/strong>Not only can you manage marketing campaigns, but you can also track your leads' online behavior, identify potential customers, and rank them based on their potential.<\/p>\n\n\n\n

Using the insights you gain from email marketing, web intelligence, lead scoring, social media, web forms, surveys, landing pages, nurture marketing, subscription management, campaigns, and so much more\u2026 you can quickly identify who is interested in your products, gauge the level of that interest, and then take the appropriate action. <\/p>\n\n\n\n

Step 5: Make it a priority for everyone<\/h2>\n\n\n\n

It is clear that marketing automation will boost your business results and improve the way you do business, yet implementing comprehensive automated marketing remains quite a challenge. The process involved in marketing automation is often seen as a barrier to growth and still strikes fear into the hearts of many companies.<\/p>\n\n\n\n

But don\u2019t let that stop you\u2026 By implementing marketing automation in your company, you\u2019ll also optimize internal workflows, improve team management, and allow sales managers to focus more on productive activities rather than just complicated data handling. Marketing automation is for everyone.<\/p>\n\n\n\n

It provides the perfect solution to today\u2019s challenges, ranging from launching leads at the right time to breaking down data into meaningful benchmarks. By making the switch to CRM and data-driven marketing, many companies are securing their future.<\/p>\n\n\n\n

If you follow these five criteria for marketing automation, you'll find that your marketing communications become much more effective. What's more, looking back, you'll have a hard time believing that you ever ran campaigns any other way!<\/p>","protected":false},"excerpt":{"rendered":"

Content marketing, online lead generation, nurturing, customer lifecycle marketing, scoring, cross-selling and up-selling, retention, and ROI\u2026 Large companies don\u2019t even attempt these things without software that can streamline all these processes. \u201cThat\u2019s not for my SME,\u201d you say? Then please don\u2019t read any further\u2026<\/p>","protected":false},"author":26,"featured_media":47268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[818,460,686],"industrie-type":[],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-47266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl","tag-dynamics-365-ce","tag-dynamics-365-marketing","tag-gmi-group"],"acf":[],"yoast_head":"\n5 stappen om te starten met marketing automation - Alistar<\/title>\n<meta name=\"description\" content=\"Ontdek 5 praktische stappen om te starten met marketing automation en automatiseer je marketing voor meer leads en betere resultaten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/en\/blog\/5-steps-to-get-started-with-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 stappen om te starten met marketing automation - 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