{"id":47348,"date":"2019-12-09T17:40:00","date_gmt":"2019-12-09T16:40:00","guid":{"rendered":"https:\/\/alistar.net\/?p=47348"},"modified":"2026-03-31T08:44:55","modified_gmt":"2026-03-31T06:44:55","slug":"7-tips-for-a-product-page-that-makes-a-difference","status":"publish","type":"post","link":"https:\/\/alistar.net\/en\/blog\/7-tips-voor-een-productpagina-die-het-verschil-maakt\/","title":{"rendered":"7 Tips for a Product Page That Makes a Difference"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>GeCommerce<\/strong>\u00a0is a comprehensive and successful e-commerce solution, fully integrated with the ERP system\u00a0<strong><a href=\"https:\/\/alistar.net\/en\/erp\/technology\/microsoft-dynamics-365-navision\/\" type=\"oplossing\" id=\"11471\">Microsoft Dynamics NAV<\/a><\/strong>\u00a0and\u00a0<strong><a href=\"https:\/\/alistar.net\/en\/erp\/technology\/microsoft-dynamics-365-business-central\/\" type=\"oplossing\" id=\"11440\">Dynamics 365 Business Central<\/a><\/strong>, formerly also known as\u00a0<em>Navision<\/em>. With GeCommerce, you\u2019ll have a huge advantage when it comes to creating winning product pages. We analyzed thousands of website visits to create the ideal product page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we not only provide 7 important tips to help you get started, but we also highlight the benefits of\u00a0<strong>GeCommerce<\/strong>\u00a0In the spotlight\u2026\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 1: Beat the competition with the best product information<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that 74% of B2B e-buyers conduct online research on product information, solutions, and suppliers? So get a head start on the competition by offering the best product information on your online store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, no one knows your product better than you do. With GeCommerce, you can make all your product expertise available online to the global web. Combine your commercial knowledge with the data in the Microsoft Dynamics ERP system to create unbeatable product pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What does GeCommerce do?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user-friendly interface in Dynamics (NAV or Business Central) allows you to quickly create a high-performance, visually appealing product page that adds value for your customers.<\/li>\n\n\n\n<li>Describe your product and add photos and files. Thanks to the product attributes in NAV, you can create attractive fact sheets and automatically populate the smart filter system at the same time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on content; GeCommerce will take care of the rest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 2: Use Your Product Page as a Lead Magnet on the First Page of Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">GeCommerce takes care of all your technical SEO challenges, so you can focus on product content that really ranks well on Google. Be sure to add images to your products, too, because search engines index them very well!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that 10% comes from search traffic via images.google.com?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What does GeCommerce do?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proper use of\u00a0<em>headings<\/em>,\u00a0<em>tags<\/em>\u00a0and backlinks for search engines.<\/li>\n\n\n\n<li>All links and images are technically optimized for optimal SEO performance.<\/li>\n\n\n\n<li>Thanks to smart internal linking via menus,\u00a0<em>breadcrumbs<\/em>\u00a0and cross-sellers help you create winning content silos.<\/li>\n\n\n\n<li>Proper use of\u00a0<em>meta title<\/em>\u00a0and\u00a0<em>description<\/em>\u00a0directly from the ERP system!<\/li>\n\n\n\n<li>Search-friendly, descriptive\u00a0<em>URL<\/em>\u2019 for all product pages.<\/li>\n\n\n\n<li>Smart, SEO-friendly file names and\u00a0<em>alt tags<\/em>\u00a0for all your images and documents<\/li>\n\n\n\n<li>Fast loading times that contribute to search results (see\u00a0<strong>Tip 5<\/strong>).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 3: Make sure your product page performs well and looks great on all devices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2018, 58% of all website visits came from mobile devices. Smartphones and tablets accounted for as many as 42% of all\u00a0<em>time spent online<\/em>\u00a0captivates. That\u2019s why it\u2019s essential for an online store to perform well and display properly on mobile devices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What does GeCommerce do?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your online store works perfectly on any device. The layout, navigation, and buttons adjust automatically based on the size of the screen on which the online store is being viewed.<\/li>\n\n\n\n<li>Your online store can be accessed on any device via the same\u00a0<em>URL<\/em>.<\/li>\n\n\n\n<li>To this end, GeCommerce uses best-of-breed web standards such as\u00a0<em>HTML 5<\/em>,\u00a0<em>Bootstrap<\/em>\u00a0and\u00a0<em>jQuery<\/em>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 4: Convey confidence and professionalism with a user-friendly design<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A professional and well-designed website leads to higher conversion rates and increased revenue. This means you\u2019ll receive more inquiries, phone calls, newsletter sign-ups\u2026 and more orders through your online store.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a GeCommerce-based online store, you can be sure of a professional and trustworthy online presence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What does GeCommerce do?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create clean, well-organized product pages that make optimal use of white space.<\/li>\n\n\n\n<li>Add logos that inspire confidence to your products using a product attribute from Dynamics NAV or Business Central.<\/li>\n\n\n\n<li>User-friendly menus on both desktop and mobile devices give shoppers access to all the information they need without having to scroll too much.<\/li>\n\n\n\n<li>Making the most of<em>\u00a0thumbnails<\/em>: a small image, with a big impact.<\/li>\n\n\n\n<li>Refine the shopping cart button (see\u00a0<strong>Tip 6<\/strong>).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 5: Your online store's speed is important for both your visitors and search engines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Every second counts<\/strong>: Research has shown that a load time of less than 2 seconds is acceptable to a website user. Nearly all users leave a website if the load time exceeds 3 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that through GeCommerce\u2019s comprehensive logging and our integration with&nbsp;<em>Google Analytics<\/em>&nbsp;can perfectly analyze your online store's loading times?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What does GeCommerce do?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our software architecture is designed for speed and performance.<\/li>\n\n\n\n<li>The ERP business logic is made available extremely quickly thanks to high-performance\u00a0<em>Web Services<\/em>.<\/li>\n\n\n\n<li>The use of modern\u00a0<em>caching<\/em>-technology contributes to the sensation of speed.<\/li>\n\n\n\n<li>Compressed and optimized images and files are delivered via one of the fastest\u00a0<em>content delivery<\/em>\u00a0systems around the world.<\/li>\n\n\n\n<li>Compact and optimized code ensures lightning-fast<em>\u00a0Page Speed.<\/em><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 6: Optimize the shopping cart button<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know that the \u201cAdd to Cart\u201d button is the most important button on your online store? It needs to stand out on the product page to encourage shoppers to take action.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What does GeCommerce do?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The\u00a0<em>Add to Cart<\/em>GeCommerce's -button has been extensively optimized in terms of size, color, shape, and position.<\/li>\n\n\n\n<li>The eye-catching imagery leads to 21% more clicks on your online store.<\/li>\n\n\n\n<li>All the essential information that can positively influence an online shopper's decision is displayed at a glance around the shopping cart button.<\/li>\n\n\n\n<li>Modern, unobtrusive\u00a0<em>Bootstrap alerts<\/em>\u00a0inform the shopper what has been added to the shopping cart.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tip 7: Real-time personalization based on your ERP data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A modern online store must offer a fully customer-centric experience with extensive personalization. Especially on the product page, customers want to find information that highlights the commercial relationship with your online store. Prices, inventory, and delivery reliability tailored to your customers are what set you apart from your competitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What does GeCommerce do?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GeCommerce presents even the most complex pricing structures from your ERP system in a clear and transparent way: think of tiered pricing, prices for non-standard units, or temporary promotions.<\/li>\n\n\n\n<li>All of these prices are updated in real time for the logged-in customer so that they always see prices based on their commercial agreements.<\/li>\n\n\n\n<li>GeCommerce retrieves the desired stock level from the ERP system in real time; if there is a stockout, GeCommerce can calculate the delivery time based on the order schedule in Navision.<\/li>\n\n\n\n<li>Offer your customer a\u00a0<em>guided shopping experience<\/em>\u00a0by relevant\u00a0<em>Up-selling &amp; Cross-selling<\/em>\u00a0to apply.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">GeCommerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Are you still looking for a powerful online store\u2026 that integrates seamlessly with your ERP system? Or a well-organized product catalog on your website?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With\u00a0<strong>GeCommerce<\/strong>\u00a0You'll gain access to a professional platform that allows you to publish and fully manage your online store directly from your ERP system\u00a0<a href=\"https:\/\/alistar.net\/en\/erp\/technology\/microsoft-dynamics-365-navision\/\" type=\"oplossing\" id=\"11471\"><strong>Microsoft Dynamics NAV<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result? Less paperwork, a top-notch customer experience, and a boost to your online sales!<\/p>","protected":false},"excerpt":{"rendered":"<p>An online store\u2019s homepage is often seen as the front door to your online shop. However, shoppers are increasingly landing directly on product pages. Our data shows that more than 30% of user sessions start on a product page. This can happen via a search engine, email, a direct link, or a post on social media. Are you getting the most out of your product pages?<\/p>\n<p>Here are 7 tips to help you get off to a successful start.<\/p>","protected":false},"author":26,"featured_media":47350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[147,191,161,838,686],"industrie-type":[1097],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-47348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl","tag-dynamics-365-business-central","tag-e-commerce-en-webshop","tag-erp","tag-gecommerce","tag-gmi-group","industrie-type-groothandel-en-logistiek"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 tips voor een productpagina die het verschil maakt - Alistar<\/title>\n<meta name=\"description\" content=\"Ontdek 7 praktische tips om een productpagina te optimaliseren die het verschil maakt en zorgt voor meer conversies en verkoop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/en\/blog\/7-tips-for-a-product-page-that-makes-a-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 tips voor een productpagina die het verschil maakt - 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