{"id":11188,"date":"2019-12-11T08:52:41","date_gmt":"2019-12-11T07:52:41","guid":{"rendered":"https:\/\/alistar.net\/referentie\/microsoft-crm-case-heel-belgium\/"},"modified":"2026-09-27T15:38:40","modified_gmt":"2026-09-27T13:38:40","slug":"microsoft-crm-case-all-of-belgium","status":"publish","type":"referentie","link":"https:\/\/alistar.net\/en\/referentie\/heel-belgium\/","title":{"rendered":"Microsoft CRM Case Study: All of Belgium"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u2018The professional bridge builder who paved the way\u2019<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em><br>For many people, the name Heel Belgium immediately rings a bell. That\u2019s because the German manufacturer of homeopathic medicines is also a well-established name in our country. To ensure sustained growth, the company embarked on a frantic search for a modern, flexible, and \u2018future-proof\u2019 <a href=\"https:\/\/alistar.net\/en\/crm\/\">CRM system<\/a>. That's what it found with Alistar.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Putting the brakes on the future<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur new <a href=\"https:\/\/alistar.net\/en\/crm\/\">CRM system<\/a> \u201dIt's working even better than we had hoped and expected,\" says an enthusiastic Nathalie Van der Cruyssen. As the person in charge of IT, finance, logistics, and the environment at <a href=\"https:\/\/www.heel.be\/nl\/home.html\">Very <\/a>In Belgium, they witnessed the transformation firsthand. \u201cThe existing <a href=\"https:\/\/alistar.net\/en\/crm\/\">CRM system<\/a> was already more than twenty years old. Our headquarters in Germany had it custom-developed for our company and rolled it out across all locations. Manual data entry, limited reporting capabilities, and no 360-degree view of customer communications: these limitations have become increasingly apparent in recent years as our business needs have evolved.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat stands in stark contrast to the modern system that is now driving us forward. Alistar implemented <strong><a href=\"https:\/\/alistar.net\/en\/erp\/technology\/microsoft-dynamics-365-business-central\/\">Microsoft Dynamics 365<\/a>, Office 365, and Power BI: three powerful tools that will enable us to confidently tackle all our future challenges.<\/strong>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This major achievement is the result of months of intensive collaboration. Both parties had known each other for some time. \u201cA few years ago, we had one IT manager on staff,\u201d says Nathalie. \u201cHe did a good job, but I wanted a permanent backup to cover for him when he was away. That\u2019s when Alistar first came into the picture. Positive experiences from others and the physical proximity of their office convinced us. Initially, the collaboration was limited to a one-time intervention whenever our IT manager was absent.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/06\/heel_productionns_02b_small_image_w1230_h401-1024x334.webp\" alt=\"\" class=\"wp-image-34195\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft Dynamics 365<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAfter getting the green light from our headquarters, the way was clear for a new CRM system. To work out the details, we reached out to several IT companies. Alistar was one of them. After evaluating all the candidates, four remained. We asked them to develop and present their ideal concept. Two candidates, including Alistar, proposed Microsoft Dynamics 365.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>The Alistar proposal was an eye-opener: a clear presentation and a solution that met all of our requirements.<\/strong> But the other candidate, on the other hand, specialized in software development for the pharmaceutical industry and offered us a ready-made product. Still, we chose Alistar. They gave us the best feeling. And as they put it themselves: \u2018If you\u2019re not satisfied with our service, you can switch to another partner that supports the same software.\u2019 That argument completely convinced us. Because we never wanted to be dependent on a single company with a custom solution again\u2014a real risk if we had chosen the other candidate.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From Theory to Practice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAfter the theory came the practical application: a massive learning journey for myself and my employees. And you have to get the hang of it right away, because otherwise you\u2019ll quickly fall behind. Looking back, we were actually already in the midst of a major training program right from the start. Here\u2019s a good tip for anyone facing the same challenge: make it clear to your people that they need to be on board right away. So it\u2019s not the case that your IT partner does all the implementation work and you receive the necessary training afterward. You learn to master the system as you go. That organic collaboration with clear two-way communication has certainly paid off for us.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur assignment for Alistar was clear from the start: provide us with a modern and <em>future-proof <\/em><a href=\"https:\/\/alistar.net\/en\/crm\/\">CRM system<\/a>, but we avoid custom solutions. Our old system taught us that a tailor-made application comes with too many limitations. And those limitations hinder flexibility. This was a message that Alistar took to heart throughout our entire project. A well-defined schedule and clear communication did the rest.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beyond all expectations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDid everything go smoothly? Certainly not, because as with all projects of that scale, numerous obstacles cropped up along the way. For example, the external import of our customer data caused us quite a few headaches. The structure of that data made the import process particularly time-consuming and left us falling behind schedule. At those moments, the Alistar project managers handled their roles with the utmost professionalism. They steered us in the right direction with a steady hand and also urged us to make decisions. Otherwise, the entire project risked getting bogged down in chaos.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alistar.net\/wp-content\/uploads\/2019\/12\/Heel_case_crm-1024x576.webp\" alt=\"\" class=\"wp-image-14211\" srcset=\"https:\/\/alistar.net\/wp-content\/uploads\/2019\/12\/Heel_case_crm-1024x576.webp 1024w, https:\/\/alistar.net\/wp-content\/uploads\/2019\/12\/Heel_case_crm-300x169.webp 300w, https:\/\/alistar.net\/wp-content\/uploads\/2019\/12\/Heel_case_crm-768x432.webp 768w, https:\/\/alistar.net\/wp-content\/uploads\/2019\/12\/Heel_case_crm.webp 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">That approach worked, because the end result is excellent. We achieved more than we had hoped for. Finally, we have a CRM system that contains all our data and is accessible anywhere, anytime.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nathalie Van der Cruyssen, Head of IT, Finance, Logistics, and Environmental Affairs at Heel Belgium<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat approach paid off, because the end result is fantastic. We achieved more than we had hoped for. Finally, we have a <a href=\"https:\/\/alistar.net\/en\/crm\/\">CRM<\/a>\u201d\u2026a system that contains all our data and is accessible anywhere, anytime. And thanks to Power BI, our reporting capabilities have improved by leaps and bounds.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe best proof of a successful project? The fact that our employees had very few questions. Aside from a few minor details, we haven\u2019t had to make any major adjustments yet. So our people picked up the system quickly and efficiently. It\u2019s the perfect illustration of how user-friendly it is\u2014another important goal we achieved.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Clear bird's-eye view<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat sets Alistar apart? It\u2019s the big-picture perspective that allows the consultants to quickly get a sense of the company they\u2019re working with and its needs. They then translate those rapid insights just as efficiently into an action plan that works.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u2018De professionele bruggenbouwer die het pad effende\u2019 Bij velen doet Heel Belgium meteen een belletje rinkelen. Want de Duitse producent van homeopathische geneesmiddelen is ook in ons land een gevestigde waarde. Om een blijvende groei te garanderen, ging het bedrijf koortsachtig op zoek naar een modern, flexibel en \u2018futureproof\u2019 crm-systeem. Dat vond het bij Alistar. [&hellip;]<\/p>\n","protected":false},"featured_media":11191,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[233,442],"industrie-type":[1245,666],"interesses":[386,388,392],"techologie":[606,824,622],"alistar_language":[],"class_list":["post-11188","referentie","type-referentie","status-publish","has-post-thumbnail","hentry","tag-crm","tag-web-en-mobiele-apps","industrie-type-gezondheidszorg-en-medische-industrie","industrie-type-productie-en-industrie","interesses-hr","interesses-it","interesses-service-en-operations","techologie-cloud-en-ict","techologie-crm","techologie-microsoft-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft CRM case: Heel Belgium - Alistar<\/title>\n<meta name=\"description\" content=\"Om hun groei te garanderen, ging het bedrijf koortsachtig op zoek naar een modern, flexibel en \u2018futureproof\u2019 crm-systeem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/en\/reference\/all-of-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Microsoft CRM case: Heel Belgium - Alistar\" \/>\n<meta property=\"og:description\" content=\"Om hun groei te garanderen, ging het bedrijf koortsachtig op zoek naar een modern, flexibel en \u2018futureproof\u2019 crm-systeem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alistar.net\/en\/reference\/all-of-belgium\/\" \/>\n<meta property=\"og:site_name\" content=\"Alistar\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-27T13:38:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/06\/011-001re12.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2362\" \/>\n\t<meta property=\"og:image:height\" content=\"1512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/heel-belgium\\\/\",\"url\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/heel-belgium\\\/\",\"name\":\"Microsoft CRM case: Heel Belgium - Alistar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/heel-belgium\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/heel-belgium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/011-001re12.webp\",\"datePublished\":\"2019-12-11T07:52:41+00:00\",\"dateModified\":\"2026-09-27T13:38:40+00:00\",\"description\":\"Om hun groei te garanderen, ging het bedrijf koortsachtig op zoek naar een modern, flexibel en \u2018futureproof\u2019 crm-systeem.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/heel-belgium\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/heel-belgium\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/heel-belgium\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/011-001re12.webp\",\"contentUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/011-001re12.webp\",\"width\":2362,\"height\":1512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/heel-belgium\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alistar.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft CRM case: Heel Belgium\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/alistar.net\\\/en\\\/\",\"name\":\"Alistar\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alistar.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#organization\",\"name\":\"Alistar\",\"url\":\"https:\\\/\\\/alistar.net\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/favicon-new.svg\",\"contentUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/favicon-new.svg\",\"width\":260,\"height\":260,\"caption\":\"Alistar\"},\"image\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/alistar\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft CRM Case Study: All of Belgium - Alistar","description":"To ensure its growth, the company embarked on a frantic search for a modern, flexible, and \u2018future-proof\u2019 CRM system.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alistar.net\/en\/reference\/all-of-belgium\/","og_locale":"en_US","og_type":"article","og_title":"Microsoft CRM case: Heel Belgium - Alistar","og_description":"Om hun groei te garanderen, ging het bedrijf koortsachtig op zoek naar een modern, flexibel en \u2018futureproof\u2019 crm-systeem.","og_url":"https:\/\/alistar.net\/en\/reference\/all-of-belgium\/","og_site_name":"Alistar","article_modified_time":"2026-09-27T13:38:40+00:00","og_image":[{"width":2362,"height":1512,"url":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/06\/011-001re12.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alistar.net\/en\/referentie\/heel-belgium\/","url":"https:\/\/alistar.net\/en\/referentie\/heel-belgium\/","name":"Microsoft CRM Case Study: All of Belgium - Alistar","isPartOf":{"@id":"https:\/\/alistar.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alistar.net\/en\/referentie\/heel-belgium\/#primaryimage"},"image":{"@id":"https:\/\/alistar.net\/en\/referentie\/heel-belgium\/#primaryimage"},"thumbnailUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/06\/011-001re12.webp","datePublished":"2019-12-11T07:52:41+00:00","dateModified":"2026-09-27T13:38:40+00:00","description":"To ensure its growth, the company embarked on a frantic search for a modern, flexible, and \u2018future-proof\u2019 CRM system.","breadcrumb":{"@id":"https:\/\/alistar.net\/en\/referentie\/heel-belgium\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alistar.net\/en\/referentie\/heel-belgium\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alistar.net\/en\/referentie\/heel-belgium\/#primaryimage","url":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/06\/011-001re12.webp","contentUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/06\/011-001re12.webp","width":2362,"height":1512},{"@type":"BreadcrumbList","@id":"https:\/\/alistar.net\/en\/referentie\/heel-belgium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alistar.net\/"},{"@type":"ListItem","position":2,"name":"Microsoft CRM case: Heel Belgium"}]},{"@type":"WebSite","@id":"https:\/\/alistar.net\/en\/#website","url":"https:\/\/alistar.net\/en\/","name":"Alistar","description":"","publisher":{"@id":"https:\/\/alistar.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alistar.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/alistar.net\/en\/#organization","name":"Alistar","url":"https:\/\/alistar.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alistar.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/favicon-new.svg","contentUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/favicon-new.svg","width":260,"height":260,"caption":"Alistar"},"image":{"@id":"https:\/\/alistar.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/alistar\/"]}]}},"_links":{"self":[{"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/referentie\/11188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/referentie"}],"about":[{"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/types\/referentie"}],"version-history":[{"count":2,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/referentie\/11188\/revisions"}],"predecessor-version":[{"id":74564,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/referentie\/11188\/revisions\/74564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/media\/11191"}],"wp:attachment":[{"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/media?parent=11188"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/tags?post=11188"},{"taxonomy":"industrie-type","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/industrie-type?post=11188"},{"taxonomy":"interesses","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/interesses?post=11188"},{"taxonomy":"techologie","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/techologie?post=11188"},{"taxonomy":"alistar_language","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/alistar_language?post=11188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}