{"id":29548,"date":"2025-11-12T17:56:27","date_gmt":"2025-11-12T16:56:27","guid":{"rendered":"https:\/\/alistar.net\/?post_type=referentie&#038;p=29548"},"modified":"2026-07-02T14:16:57","modified_gmt":"2026-07-02T12:16:57","slug":"textile-wholesaler-shifts-from-emotion-to-reason","status":"publish","type":"referentie","link":"https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/","title":{"rendered":"Textile wholesaler shifts from emotion to reason"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vespo, a family-owned business based in Eindhoven, is a major player in the textile industry. For example, Vespo is the market leader in home textiles in the Benelux. One of the pillars of that success is the extensive collection of household textiles under Vespo\u2019s own label, Walra. In addition, the company sells promotional textiles and workwear to businesses. The premium brand SANTINO, a rock-solid name when it comes to workwear, is Vespo\u2019s own brand. The company has seven international purchasing offices and\u2014when it comes to workwear\u2014more than 2,000 resellers in the Benelux. Vespo sets itself apart from the competition with an exceptionally high level of service. From design, production, and logistics to inventory management; Vespo takes care of it all and delivers the right workwear or household textiles on demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Everything is standard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vespo went live with Microsoft Dynamics NAV in 2016. \u201cWe made a very deliberate choice to work with the standard version of Dynamics NAV,\u201d says Chief Operating Officer Marc Camerling. \u201cNo customization\u2014that was our goal.\u201d Camerling pursued the same goal when it came to Business Intelligence. \u201cWe have a tremendous amount of information. I want our people to be able to extract all kinds of useful information from the system, preferably through clear dashboards. What\u2019s in our sales portfolio? Where do we stand? What are the margins per customer? Who are our best customers? How many picking lines do we process per hour? I want us to be able to quickly provide insight into that kind of information without complex customization.\u201d In addition to off-the-shelf software, Camerling had another important criterion. He didn\u2019t want running BI reports to impact the performance of the business system.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">No customization\u2014that was our goal.<\/p>\n<cite>Marc Camerling, Chief Operating Officer at Vespo<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Careful Definitions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alistar was able to meet all of Vespo\u2019s requirements with Analytics4NAV, a \u2018ready-to-use\u2019 BI environment based on Microsoft BI that integrates seamlessly with Dynamics NAV. With this solution, Vespo can monitor all of its performance metrics through financial reports, sales dashboards, and an analysis of its operational processes. Analytics4NAV places virtually no strain on the operational system. The solution creates an intermediate layer. In this layer, all relevant data is stored in carefully defined objects. Camerling: \u201cWhen you talk about margin, for example, you have to determine in advance whether it includes or excludes payment discounts. Together with Alistar, we gave those definitions a lot of thought. Now that all definitions are clear, there is a single, central version of the truth. We have a sandbox where we can play around with all the available data to our heart\u2019s content.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Now that all the definitions are clear, there is a single, authoritative version of the truth.<\/p>\n<cite>Marc Camerling, Chief Operating Officer at Vespo<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Practical dashboards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Immediately after the implementation of Analytics4NAV, Vespo had access to clear reports and a number of practical dashboards that provide a nearly real-time view. This is just the beginning. Camerling: \u201cWith Analytics4NAV, we\u2019re establishing an information infrastructure. We\u2019re going to do a lot more with it to optimize our quality and customer engagement. I want to be able to see exactly what our delivery rate is. How much do we deliver \u2018on time and in full\u2019? How do our customers perceive us? Vespo, a family-owned business, has become very successful based on gut instinct. But if we want to continue growing, gut instinct alone is no longer enough. With Analytics4NAV, we\u2019re moving from emotion to reason.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Textile wholesaler Vespo no longer wants to rely solely on emotion, but also on reason. That is why the family-owned business chose Alistar\u2019s Analytics4NAV.<\/p>","protected":false},"featured_media":31042,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"tags":[699],"industrie-type":[1097],"interesses":[602],"techologie":[610],"alistar_language":[],"class_list":["post-29548","referentie","type-referentie","status-publish","has-post-thumbnail","hentry","tag-ensior","industrie-type-groothandel-en-logistiek","interesses-data-en-bi","techologie-data-en-bi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Textielgroothandel gaat van emotie naar ratio - Alistar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/en\/reference\/textile-wholesaler-shifts-from-emotion-to-reason\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Textielgroothandel gaat van emotie naar ratio - Alistar\" \/>\n<meta property=\"og:description\" content=\"Textielgroothandel Vespo wil niet langer alleen op emotie sturen, maar ook op ratio. Daarom koos het familiebedrijf voor Analytics4NAV van Alistar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alistar.net\/en\/reference\/textile-wholesaler-shifts-from-emotion-to-reason\/\" \/>\n<meta property=\"og:site_name\" content=\"Alistar\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T12:16:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alistar.net\/wp-content\/uploads\/2025\/10\/Vespo-Alistar-referentie-banner.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1138\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/textielgroothandel-gaat-vanemotie-naar-ratio\\\/\",\"url\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/textielgroothandel-gaat-vanemotie-naar-ratio\\\/\",\"name\":\"Textielgroothandel gaat van emotie naar ratio - Alistar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/textielgroothandel-gaat-vanemotie-naar-ratio\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/textielgroothandel-gaat-vanemotie-naar-ratio\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Vespo-Alistar-referentie-banner.webp\",\"datePublished\":\"2025-11-12T16:56:27+00:00\",\"dateModified\":\"2026-07-02T12:16:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/textielgroothandel-gaat-vanemotie-naar-ratio\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/textielgroothandel-gaat-vanemotie-naar-ratio\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/textielgroothandel-gaat-vanemotie-naar-ratio\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Vespo-Alistar-referentie-banner.webp\",\"contentUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Vespo-Alistar-referentie-banner.webp\",\"width\":1138,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/referentie\\\/textielgroothandel-gaat-vanemotie-naar-ratio\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alistar.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Textielgroothandel gaat van emotie naar ratio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/alistar.net\\\/en\\\/\",\"name\":\"Alistar\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alistar.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#organization\",\"name\":\"Alistar\",\"url\":\"https:\\\/\\\/alistar.net\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/favicon-new.svg\",\"contentUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/favicon-new.svg\",\"width\":260,\"height\":260,\"caption\":\"Alistar\"},\"image\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/alistar\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Textile Wholesaler Shifts from Emotion to Reason - Alistar","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alistar.net\/en\/reference\/textile-wholesaler-shifts-from-emotion-to-reason\/","og_locale":"en_US","og_type":"article","og_title":"Textielgroothandel gaat van emotie naar ratio - Alistar","og_description":"Textielgroothandel Vespo wil niet langer alleen op emotie sturen, maar ook op ratio. Daarom koos het familiebedrijf voor Analytics4NAV van Alistar.","og_url":"https:\/\/alistar.net\/en\/reference\/textile-wholesaler-shifts-from-emotion-to-reason\/","og_site_name":"Alistar","article_modified_time":"2026-07-02T12:16:57+00:00","og_image":[{"width":1138,"height":640,"url":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/10\/Vespo-Alistar-referentie-banner.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/","url":"https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/","name":"Textile Wholesaler Shifts from Emotion to Reason - Alistar","isPartOf":{"@id":"https:\/\/alistar.net\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/#primaryimage"},"image":{"@id":"https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/#primaryimage"},"thumbnailUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/10\/Vespo-Alistar-referentie-banner.webp","datePublished":"2025-11-12T16:56:27+00:00","dateModified":"2026-07-02T12:16:57+00:00","breadcrumb":{"@id":"https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/#primaryimage","url":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/10\/Vespo-Alistar-referentie-banner.webp","contentUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/10\/Vespo-Alistar-referentie-banner.webp","width":1138,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/alistar.net\/en\/referentie\/textielgroothandel-gaat-vanemotie-naar-ratio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alistar.net\/"},{"@type":"ListItem","position":2,"name":"Textielgroothandel gaat van emotie naar ratio"}]},{"@type":"WebSite","@id":"https:\/\/alistar.net\/en\/#website","url":"https:\/\/alistar.net\/en\/","name":"Alistar","description":"","publisher":{"@id":"https:\/\/alistar.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alistar.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/alistar.net\/en\/#organization","name":"Alistar","url":"https:\/\/alistar.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alistar.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/favicon-new.svg","contentUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/favicon-new.svg","width":260,"height":260,"caption":"Alistar"},"image":{"@id":"https:\/\/alistar.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/alistar\/"]}]}},"_links":{"self":[{"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/referentie\/29548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/referentie"}],"about":[{"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/types\/referentie"}],"version-history":[{"count":2,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/referentie\/29548\/revisions"}],"predecessor-version":[{"id":50664,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/referentie\/29548\/revisions\/50664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/media\/31042"}],"wp:attachment":[{"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/media?parent=29548"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/tags?post=29548"},{"taxonomy":"industrie-type","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/industrie-type?post=29548"},{"taxonomy":"interesses","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/interesses?post=29548"},{"taxonomy":"techologie","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/techologie?post=29548"},{"taxonomy":"alistar_language","embeddable":true,"href":"https:\/\/alistar.net\/en\/wp-json\/wp\/v2\/alistar_language?post=29548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}