{"id":10066,"date":"2022-09-13T12:41:25","date_gmt":"2022-09-13T10:41:25","guid":{"rendered":"https:\/\/alistar.net\/%e2%96%b6%ef%b8%8fwat-is-d2c-e-commerce\/"},"modified":"2026-10-02T13:44:59","modified_gmt":"2026-10-02T11:44:59","slug":"%e2%96%b6%ef%b8%8fwat-is-d2c-e-commerce","status":"publish","type":"post","link":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/","title":{"rendered":"Wat is D2C e-commerce?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Direct 2 Consumer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D2C e-commerce staat voor Direct-to-Consumer commerce en verwijst naar een e-commerce model waarbij fabrikanten en merken direct aan consumenten verkopen zonder tussenkomst van tussenhandelaren, zoals distributeurs of retailers. In plaats daarvan zetten ze hun eigen online verkoopkanalen op om direct aan hun klanten te verkopen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D2C commerce wordt vaak gebruikt door nieuwe en opkomende merken, omdat het hen in staat stelt om de controle over het klanttraject te behouden, de klantervaring te personaliseren en de klantrelatie te versterken. Dit is anders dan traditionele commerce waarbij merken hun producten via groothandelaren en retailers aanbieden en de controle over de klantrelatie verliezen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wil jij ook de eerste stappen zetten binnen de ecommerce voor jouw bedrijf of je wilt jouw ecommerce verbeteren? Bekijk hoe connectivity jouw ecommerce beter en sneller kan maken op <a href=\"https:\/\/alistar.net\/nl\/e-commerce\/\">onze e-business pagina<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct 2 Consumer D2C e-commerce staat voor Direct-to-Consumer commerce en verwijst naar een e-commerce model waarbij fabrikanten en merken direct aan consumenten verkopen zonder tussenkomst van tussenhandelaren, zoals distributeurs of retailers. In plaats daarvan zetten ze hun eigen online verkoopkanalen op om direct aan hun klanten te verkopen.&nbsp; D2C commerce wordt vaak gebruikt door nieuwe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[207],"industrie-type":[],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-10066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nl","tag-sixtycommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat is D2C e-commerce? - Alistar<\/title>\n<meta name=\"description\" content=\"D2C ecommerce is een belangrijke trend binnen ecommerce. In deze 60-seconden video leggen we helder uit wat D2C ecommerce precies is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is D2C e-commerce? - Alistar\" \/>\n<meta property=\"og:description\" content=\"D2C ecommerce is een belangrijke trend binnen ecommerce. In deze 60-seconden video leggen we helder uit wat D2C ecommerce precies is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Alistar\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T10:41:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-02T11:44:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alistar.net\/wp-content\/uploads\/2022\/09\/Direct-to-consumer-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lennart DeTaeye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lennart DeTaeye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/\"},\"author\":{\"name\":\"Lennart DeTaeye\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#\\\/schema\\\/person\\\/17df389a6198db9a24f0240c20adc81f\"},\"headline\":\"Wat is D2C e-commerce?\",\"datePublished\":\"2022-09-13T10:41:25+00:00\",\"dateModified\":\"2026-10-02T11:44:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/\"},\"wordCount\":144,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Direct-to-consumer-scaled.webp\",\"keywords\":[\"Sixtycommerce\"],\"articleSection\":[\"Blog NL\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/\",\"url\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/\",\"name\":\"Wat is D2C e-commerce? - Alistar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Direct-to-consumer-scaled.webp\",\"datePublished\":\"2022-09-13T10:41:25+00:00\",\"dateModified\":\"2026-10-02T11:44:59+00:00\",\"description\":\"D2C ecommerce is een belangrijke trend binnen ecommerce. In deze 60-seconden video leggen we helder uit wat D2C ecommerce precies is.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Direct-to-consumer-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Direct-to-consumer-scaled.webp\",\"width\":2560,\"height\":1707,\"caption\":\"Young Asian male in blue shirt using credit card shopping online in laptop. Businessman making payment purchasing on internet.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/blog\\\/wat-is-d2c-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alistar.net\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wat is D2C e-commerce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/alistar.net\\\/nl\\\/\",\"name\":\"Alistar\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alistar.net\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#organization\",\"name\":\"Alistar\",\"url\":\"https:\\\/\\\/alistar.net\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/favicon-new.svg\",\"contentUrl\":\"https:\\\/\\\/alistar.net\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/favicon-new.svg\",\"width\":260,\"height\":260,\"caption\":\"Alistar\"},\"image\":{\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/alistar\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/alistar.net\\\/nl\\\/#\\\/schema\\\/person\\\/17df389a6198db9a24f0240c20adc81f\",\"name\":\"Lennart DeTaeye\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da415f7e0e8dbd363464d827d0032e7d74e736d48f82a16b68759957c5653e01?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da415f7e0e8dbd363464d827d0032e7d74e736d48f82a16b68759957c5653e01?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/da415f7e0e8dbd363464d827d0032e7d74e736d48f82a16b68759957c5653e01?s=96&d=mm&r=g\",\"caption\":\"Lennart DeTaeye\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wat is D2C e-commerce? - Alistar","description":"D2C ecommerce is een belangrijke trend binnen ecommerce. In deze 60-seconden video leggen we helder uit wat D2C ecommerce precies is.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/","og_locale":"nl_NL","og_type":"article","og_title":"Wat is D2C e-commerce? - Alistar","og_description":"D2C ecommerce is een belangrijke trend binnen ecommerce. In deze 60-seconden video leggen we helder uit wat D2C ecommerce precies is.","og_url":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/","og_site_name":"Alistar","article_published_time":"2022-09-13T10:41:25+00:00","article_modified_time":"2026-10-02T11:44:59+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/alistar.net\/wp-content\/uploads\/2022\/09\/Direct-to-consumer-scaled.webp","type":"image\/webp"}],"author":"Lennart DeTaeye","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Lennart DeTaeye","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/#article","isPartOf":{"@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/"},"author":{"name":"Lennart DeTaeye","@id":"https:\/\/alistar.net\/nl\/#\/schema\/person\/17df389a6198db9a24f0240c20adc81f"},"headline":"Wat is D2C e-commerce?","datePublished":"2022-09-13T10:41:25+00:00","dateModified":"2026-10-02T11:44:59+00:00","mainEntityOfPage":{"@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/"},"wordCount":144,"commentCount":0,"publisher":{"@id":"https:\/\/alistar.net\/nl\/#organization"},"image":{"@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2022\/09\/Direct-to-consumer-scaled.webp","keywords":["Sixtycommerce"],"articleSection":["Blog NL"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/","url":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/","name":"Wat is D2C e-commerce? - Alistar","isPartOf":{"@id":"https:\/\/alistar.net\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2022\/09\/Direct-to-consumer-scaled.webp","datePublished":"2022-09-13T10:41:25+00:00","dateModified":"2026-10-02T11:44:59+00:00","description":"D2C ecommerce is een belangrijke trend binnen ecommerce. In deze 60-seconden video leggen we helder uit wat D2C ecommerce precies is.","breadcrumb":{"@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/#primaryimage","url":"https:\/\/alistar.net\/wp-content\/uploads\/2022\/09\/Direct-to-consumer-scaled.webp","contentUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2022\/09\/Direct-to-consumer-scaled.webp","width":2560,"height":1707,"caption":"Young Asian male in blue shirt using credit card shopping online in laptop. Businessman making payment purchasing on internet."},{"@type":"BreadcrumbList","@id":"https:\/\/alistar.net\/nl\/blog\/wat-is-d2c-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alistar.net\/"},{"@type":"ListItem","position":2,"name":"Wat is D2C e-commerce?"}]},{"@type":"WebSite","@id":"https:\/\/alistar.net\/nl\/#website","url":"https:\/\/alistar.net\/nl\/","name":"Alistar","description":"","publisher":{"@id":"https:\/\/alistar.net\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alistar.net\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/alistar.net\/nl\/#organization","name":"Alistar","url":"https:\/\/alistar.net\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/alistar.net\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/favicon-new.svg","contentUrl":"https:\/\/alistar.net\/wp-content\/uploads\/2025\/07\/favicon-new.svg","width":260,"height":260,"caption":"Alistar"},"image":{"@id":"https:\/\/alistar.net\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/alistar\/"]},{"@type":"Person","@id":"https:\/\/alistar.net\/nl\/#\/schema\/person\/17df389a6198db9a24f0240c20adc81f","name":"Lennart DeTaeye","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/da415f7e0e8dbd363464d827d0032e7d74e736d48f82a16b68759957c5653e01?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da415f7e0e8dbd363464d827d0032e7d74e736d48f82a16b68759957c5653e01?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/da415f7e0e8dbd363464d827d0032e7d74e736d48f82a16b68759957c5653e01?s=96&d=mm&r=g","caption":"Lennart DeTaeye"}}]}},"_links":{"self":[{"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/posts\/10066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/comments?post=10066"}],"version-history":[{"count":1,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/posts\/10066\/revisions"}],"predecessor-version":[{"id":75915,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/posts\/10066\/revisions\/75915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/media\/14122"}],"wp:attachment":[{"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/media?parent=10066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/categories?post=10066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/tags?post=10066"},{"taxonomy":"industrie-type","embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/industrie-type?post=10066"},{"taxonomy":"interesses","embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/interesses?post=10066"},{"taxonomy":"techologie","embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/techologie?post=10066"},{"taxonomy":"alistar_language","embeddable":true,"href":"https:\/\/alistar.net\/nl\/wp-json\/wp\/v2\/alistar_language?post=10066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}