{"id":18058,"date":"2019-06-19T00:00:00","date_gmt":"2019-06-18T22:00:00","guid":{"rendered":"https:\/\/alistar.net\/?p=18058"},"modified":"2026-10-02T16:34:25","modified_gmt":"2026-10-02T14:34:25","slug":"hoe-crm-succesvol-implementeren","status":"publish","type":"post","link":"https:\/\/alistar.net\/nl\/blog\/hoe-crm-succesvol-implementeren\/","title":{"rendered":"Hoe CRM succesvol implementeren?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/alistar.net\/nl\/crm\/\">CRM<\/a><\/strong> <strong>is een bedrijfsstrategie<\/strong> waarbij het kloppend hart de <strong>relatie met de klant<\/strong> is. CRM helpt u en uw medewerkers meer klantgericht te werken en is niet louter een operationele tool. Elke CRM-implementatie heeft dan ook een ingrijpende impact op uw volledige organisatie: marketing, IT, service, verkoop, HR enz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gebruiksvriendelijke CRM-oplossing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een <strong>succesfactor <\/strong>voor een geslaagde CRM-implementatie&nbsp;is zorgen voor een <strong>gebruiksvriendelijke CRM-tool<\/strong>. Uw medewerkers mogen zeker niet overladen worden met te veel nieuwe begrippen en extra werk waarvan ze het voordeel niet inzien. Als de CRM-oplossing te complex is (het is vaak verstandiger specifieke uitzonderingen niet te implementeren), dan zullen uw medewerkers het niet gebruiken en daalt de waarde van uw CRM-project. Een CRM-systeem moet er juist voor zorgen dat uw medewerkers hun taken beter kunnen uitvoeren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zorg daarom voor een <strong>intu\u00eftieve, gestroomlijnde interface<\/strong> en pas het <strong>KISS (&#8220;Keep It Simple, Stupid&#8221;)-principe<\/strong> toe. Toon bijvoorbeeld niet meer knoppen of opties dan nodig om verwarring te vermijden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Specifieke CRM-trainingen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uw medewerkers moeten geloven in de CRM-tool en moeten het voordeel ervan inzien (lees ook: <a href=\"https:\/\/alistar.net\/nl\/blog\/focus-op-de-gebruikersacceptatie-van-uw-crm-pakket\/\" target=\"_blank\" rel=\"noreferrer noopener\">Focus op de gebruikersacceptatie van uw CRM<\/a>). Het moet voor hen duidelijk zijn wat de strategie achter de CRM-implementatie is. Ze moeten de doelstellingen van CRM kennen, weten wat verwacht wordt en weten hoe de software werkt. Voorzie daarom voldoende tijd voor specifieke <strong>CRM-trainingen<\/strong> en dit het beste voor elk type gebruiker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het is ook zeer belangrijk dat na de go-live uw medewerkers kunnen terugvallen op bijkomende ondersteuning, zoals hulp van een CRM- administrator of een <a href=\"https:\/\/alistar.net\/nl\/support\/\">CRM helpdesk<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Evalueer en investeer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Een CRM-implementatie stopt niet na de go-live ervan. Zoals we hierboven schreven moet CRM gezien worden als een bedrijfsstrategie en niet als een bestemming. <strong>Een CRM-project moet voortdurend worden ge\u00ebvalueerd en aangepast indien nodig<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neem na de go-live een <strong>langere evaluatieperiode<\/strong> in acht een geef uw medewerkers de kans om met CRM te leren werken. Verzamel tijdens deze evaluatieperiode alle suggesties en opmerkingen. Nadien kan u met uw projectteam en CRM-partner bekijken welke wijzigingen of toevoegingen er al dan niet ge\u00efmplementeerd moeten worden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Succesvolle CRM-implementatie draait om duidelijke doelen, stakeholderbetrokkenheid, goede training en continue oefening. Zo verzeker je adoptie, effici\u00ebntie en meetbaar resultaat.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[564],"industrie-type":[],"interesses":[],"techologie":[],"alistar_language":[],"class_list":["post-18058","post","type-post","status-publish","format-standard","hentry","category-blog-nl","tag-net-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe CRM succesvol implementeren? - Net IT CRM Blog<\/title>\n<meta name=\"description\" content=\"Tips om CRM succesvol implementeren. 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