Click-through rate (CTR) is a term used in online marketing that indicates how many people click on a link compared to the total number of people who have seen that link. It is usually expressed as a percentage and is an important metric for measuring the effectiveness of an online ad or other form of content.
A high CTR indicates that the ad or content is appealing to the audience and prompts the desired action, while a low CTR may indicate the opposite.
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