Data-Driven Customer Engagement
Isabel Group is the largest FinTech company in Belgium and offers customers a comprehensive range of financial software solutions (including Isabel6, CodaBox, and Zoomit). The company employs more than 300 experts and has been in business for 25 years. Clients such as Barco, the Port of Antwerp, and Colruyt Group have been relying on them for years to digitize their financial processes. To better serve its clients, Isabel Group invested in a data analytics team and a new CRM tool. Within their Vision for Data-Driven Customer Engagement They want to be better able to anticipate their customers’ needs. To do this, they need a 360° view of each customer. Alistar provided the Implementation of Microsoft Dynamics 365 as a single central shared database. Thanks to this central data model Isabel Group's sales, marketing, and customer service staff can work (together) much more efficiently.
Data integration, change management, and security
The CRM project presented quite a few challenges, such as the Integration of data from various systems and applications, and change management. “The tool may work perfectly and be perfectly integrated, but if you don’t go the extra mile to ensure that people can use it successfully, it becomes difficult,” says Tim Van der Wee, Chief Information & Technology Officer at Isabel Group. In addition, there is also security is very high on the list of priorities from Isabel Group, specifically data confidentiality. That is what the Microsoft ecosystem offers them. Microsoft provides components that allow them to strike the right balance between security and flexibility.
Microsoft Dynamics 365 offers the right balance between security and flexibility.
Tim Van der Wee – Isabel Group
