You want to automate your marketing activities, but you're torn between Microsoft Dynamics 365 for Marketing or ClickDimensions? Are you already using ClickDimensions or Dynamics 365 for Marketing, but want to better understand the differences between these two marketing automation tools? Below you'll find more information about the differences.
Different Software Architectures
One of the biggest differences is the software architecture.
ClickDimensions is an add-on for Microsoft Dynamics 365 and can be fully integrated into your Dynamics 365 environment. This means you cannot use ClickDimensions separately from Microsoft Dynamics 365. You use the standard Dynamics 365 features, such as marketing lists, reports, and dashboards.
Dynamics 365 for Marketing is a standalone marketing application It is part of Dynamics 365 but can be used completely independently. As a result, the app offers different functionalities than the standard features in Dynamics 365. For example, you can run targeted marketing campaigns using “Segments” of contacts instead of marketing lists. Compared to ClickDimensions, interactions from contacts with your marketing campaigns are not stored in the Dynamics 365 database itself, but in the so-called “Customer Insights app.”.
Different pricing model
The Pricing for Dynamics 365 for Marketing are based on the number of contacts that will be used in marketing activities. Marketing activities include all contacts or interactions via email, web pages, forms, LinkedIn integration, events, surveys, and any other custom channel. The advantage of this pricing model is that there are no additional costs for extra features.
ClickDimensions offers two pricing models: “Basic” and “Business.” With each ClickDimensions pricing plan, you always have access to all contacts and all data fields stored in Dynamics 365. The pricing plan is based on the number of emails you will send.
Overview of Features
You can find an overview of the features of both tools on the product pages of ClickDimensions and Dynamics 365 for Marketing myself.
Via this link You can also find a comparison chart of the tools.
Conclusion
Which marketing automation tool you choose depends primarily on your marketing objectives, business needs, and requirements.
ClickDimensions is currently still the undisputed leader in marketing automation for the Dynamics platform, but with the emergence of Dynamics 365 for Marketing, it now faces a very promising newcomer.
At Alistar, we’re certainly curious to see how Dynamics 365 for Marketing will evolve in the coming months.
