Who is Dynamics 365 Customer Insights – Journeys for?
- Marketing Teams who want to run personalized and data-driven campaigns.
- Companies with long sales cycles who want to better nurture and convert leads.
- Organizations that omnichannel marketing want to integrate into their strategy.
Why Choose Dynamics 365 Customer Insights?
Deliver connected customer journeys
- A Better Understanding of Customers: Combine transactional, demographic, and behavioral data with AI-based identity management to create a holistic view of customers.
- Enriching data: Enrich profiles with various data sources, including proprietary intelligence, and unlock predictions with pre-built AI models.
- Create Customer Segments: Build new segments or discover new target audiences with AI recommendations that are constantly updated with real-time data.
- Real-time customer experience: Create real-time customer journeys across channels that are contextually relevant and can be optimized using A/B testing.
- Increasing Engagement with AI: Deliver personalized experiences with the right message at the right time using AI-driven channel selection.
- Manage and Share Leads: Automatically assign scored, qualified leads to sales reps and track pipeline success using pre-built analytics dashboards.
Current Challenges for Marketers
Many marketing teams face the same challenges: leads that aren’t properly followed up on, fragmented customer interactions, a lack of insight into campaign performance, and missed conversion opportunities. This not only costs time but also revenue.
Overcome these challenges with smart automation, AI-driven segmentation, and a 360-degree view of the customer. Discover how to create personalized customer journeys and maximize your marketing impact with less effort! 🚀
Marketing Automation with Microsoft Dynamics 365
Your customer has already made up their mind, even before they contact you. Today, your customers figure out for themselves what they need—online—before they even talk to you. With well-thought-out digital marketing, you can respond to this trend in a smart way. You stand out, build trust, and guide your customers step by step toward taking action.
Content is king—but what do you do with your visitors?
You know it: strong content attracts new customers. By addressing the challenges your target audience faces, you demonstrate your expertise and build trust. Your website serves as your central hub for this. You make sure your content is easy to find and distribute it through the right channels to attract visitors.
But then what? How do you turn those anonymous visitors into real leads? And more importantly: what do you do with the leads you *do* generate?
Should you forward every lead straight to sales? Not a good idea. Salespeople want to spend their time on high-quality opportunities, not leads with no potential. So it’s crucial to first qualify, segment, and follow up, so that the sales team can focus on those who are truly ready to buy.
Generating and Following Up on Leads
Are you having trouble converting your website visitors into customers? Marketing automation in CRM can help you with this. It provides all the necessary tools to build landing pages and lead forms, automate your email marketing, track leads in detail, nurture them with personalized and relevant email campaigns, and ultimately hand them off to sales.
Focusing on the Right Leads
With marketing automation, you have the tools to continuously nurture leads with relevant messages. Depending on how a lead responds to your communications, your CRM tool can automatically determine whether that lead is worthwhile or not. Marketing automation helps you with this by automatically calculating a lead score. Only leads with a high score are worthwhile. This is how you separate the wheat from the chaff.