From Idea to Campaign with Smart Prompts
AI has long since ceased to be a buzzword in marketing, but for many teams, it still feels complex and technical. Building segments, setting up customer journeys, personalizing emails… these tasks often seem to require in-depth knowledge of the tools or technical skills.
From Marketing Intent to Action, with AI as a Catalyst
In this session, you’ll discover how to use AI in Dynamics 365 Customer Insights and Copilot to set up marketing campaigns simply by describing what you want to achieve. You’ll no longer start with complex menus, filters, or queries, but rather with your marketing goal: who you want to reach, with what message, and in what context. AI translates that intent into concrete actions within your marketing platform.
At Alistar, we don't see AI as an additional layer of complexity, but rather as a way to approach marketing more accessible, faster, and smarter Intended for: marketers with and without a technical background.
Segmentation and Personalization in Plain Language
You'll see how you can use simple prompts to build target audiences based on available customer data, without having to delve deep into data structures. AI helps you recognize patterns, suggest relevant segments, and uncover insights that would otherwise remain hidden. This allows you to build target audiences that are not only accurate but also relevant and contextually strong.
From there, you can design personalized customer journeys that respond to behavior, interests, and timing. AI supports you in mapping out those journeys and helps you test different variations more quickly and make adjustments where necessary.
Content Creation with AI as a Co-Pilot
AI also plays a supporting role when it comes to content. You’ll discover how Copilot helps you generate relevant email content and campaign ideas tailored to your target audience and your goals. Not as a finished product, but as a starting point: concepts that you, as a marketer, can further refine, hone, and personalize.
This way, you retain creative and strategic control, while AI takes care of the repetitive and time-consuming work.
Work with the tool, not in the tool
The real power lies in the way it works. Instead of you adapting to the tool, the tool adapts to you. AI acts as a smart assistant that turns your ideas into ready-to-use segments, journeys, and draft messages, fully integrated into your existing marketing environment.
That means fewer clicks, fewer technical hurdles, and more focus on what really matters: strategy, creativity, and impact.
AI as an Extension of Your Marketing Expertise
This session is a practical and accessible introduction to AI-driven marketing, as Alistar currently applies it at organizations that want to grow in maturity without adding complexity. It’s ideal for marketing teams that want to respond more quickly, personalize their efforts more effectively, and use AI as an extension of their expertise—not as a replacement for it.
Wondering what this could mean for your organization?
Schedule a no-obligation consultation.
