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Case Study: CPQ Configurator at Sign Manufacturer DeltaSign – Video

A specialist in indoor and outdoor signage, DeltaSign has recently started using an online product configurator Elfsquad. This sign maker is known for its custom work. A lot of time was wasted preparing quotes. That’s why it was necessary to switch to a faster way of working. This case study provides a detailed discussion of a CPQ configurator, backed by solid reasoning.

Customized quotes without delay

“In the past, we had to prepare a price quote via email or phone because the custom work we provide doesn’t allow us to use standard prices. The price is truly specific to a particular request. Our goal was to be able to send a price quote to the customer within two to three hours. As a result, there were often ambiguities, which, when added up, took an enormous amount of time, and we had to contact the customer again,“ says Ane Beuckens, manager at DeltaSign Netherlands.

More room to think about the future

In addition, customers can now create their own quotes. How thick is my sheet, how big is it, and where does it need to go? As DeltaSign, we also get a clear overview of what’s in high demand and what we need to keep less of in stock. This saves us a significant amount of time, which we can use to strategically develop innovations and larger projects, while smaller orders simply require a quick review. This optimization represents a huge step forward in a positive direction. These are 4 Major Opportunities thanks to CPQ.

Fewer steps with greater efficiency gains

Once the customer gives their approval, the cutting plans are immediately sent to the production department. This eliminates any possibility of misunderstandings, since no intermediaries are needed. The customer can always receive a quote, no matter what time of day it is. In principle, no office staff is needed to handle everything.

Why did DeltaSign choose Elfsquad?

DeltaSign first got in touch with a company that develops product configurators, but at Elfsquad, it was the total package—including product configurators with visual design—that sealed the deal. A visually appealing website naturally encourages visitors to click through and stay on the site. It immediately creates a connection between the company and the potential customer.

Want to learn more about Elfsquad? Visit the website.

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