Ghent, February 3 – The ESC Group, a leader in ERP & CRM, Modern Workplace, data, security, and e-business solutions, will continue under its new name: Alistar. With group revenue of 125 million euros and more than 700 employees in Belgium, the Netherlands, France, Portugal, Spain, and Argentina, this rebranding marks an important step in the organization’s transition.
Alistar, consisting of strong, internationally established brands, will now move forward under a single, powerful brand identity. Under the name Alistar, we are combining our expertise and ambition into a forward-looking positioning. We are bringing our vision—“To make technology a source of wonder”—to life by connecting people, data, and technology.
Why Alistar
The name Alistar embodies a challenger brand that leads the market. It underscores our premium position in technology—distinctive, ambitious, and innovative. With a powerful image, Alistar sets the tone for leadership, progress, and wonder.
Alistar is more than just a name. It’s a promise for the future. We aim to become one of the top three solutions advisors in Western Europe within specific target markets. By providing our clients with end-to-end solutions that deliver added value, we strengthen their digital transformation and business operations. Our focus remains on business solutions that make a real impact.
Strategic Vision: Synergy, Innovation, and Impact
This transition is more than just a name change; it is a strategic decision that stems from our ambition to unite technology, sustainability, and people-centered business practices. With our tenth acquisition in 2024, the need grew for a stronger connection and a recognizable identity that reflects the group’s shared vision. Alistar brings that vision to life and marks the next step in our evolution as a forward-thinking, integrated player in the market.
As an organization, Alistar focuses on:
- Synergy: By combining our expertise, data, and technology, we create intelligent, scalable solutions for our customers.
- Innovation: With a constant focus on groundbreaking technologies, we simplify complexity and accelerate growth.
- Impact: We use technology not only to drive business growth, but also to benefit people, businesses, and society.
What does this mean for our customers and partners?
For our customers and partners, nothing will change in terms of our collaboration, except that they will now benefit from an even stronger, more integrated organization. The brands—ESC bv, Net IT, Advisie, Logic Vision, Dynamic Hands, GMI Group, SDP Retail, Goodzo, and Ensior—will retain their unique expertise but are now endorsed ‘by Alistar,’ creating a clear and recognizable brand positioning.
Starting today, all communication channels, platforms, and resources will be gradually updated to reflect the new Alistar identity.
Building the Future Together
Alistar isn't just a new name—it's the start of a new chapter. It's a promise to our employees, customers, and partners that together we'll build a future where technology simplifies complexity, accelerates growth, and creates new opportunities.
Alistar—Partners in Progress.
