Some B2B companies tell us that their customers aren’t yet ready to buy from them online. However, the benefits of B2B e-commerce or a B2B online portal go far beyond just the web store. Here are six benefits of B2B e-commerce for you.
1. Attract more customers
A B2B online store is important for your visibility. You’ll appear in search results when potential customers or resellers search for your company name or products using search engines like Google. Even if you don’t make your catalog public, you can still use the online store to publish targeted marketing content.
2. Lower costs
A B2B online store is important for your visibility. You’ll appear in search results when potential customers or resellers search for your company name or products using search engines like Google. Even if you don’t make your catalog public, you can still use the online store to publish targeted marketing content.
3. Better customer service
A positive shopping experience keeps your customers coming back and placing new orders. A B2B online store allows your customers to place orders 24/7 and access order-related information. A good B2B online store that integrates seamlessly with your ERP system ensures that you don't have to worry about order fulfillment. More satisfied customers is therefore one of the benefits of B2B e-commerce.
4. New Markets
Tapping into new markets is much easier with a B2B online store. It’s online 24/7, 365 days a year. Anyone worldwide can place an order without you having to hire additional salespeople. You also don’t have to worry about time differences. In short—it’s becoming easier and easier to operate internationally.
5. Greater insight through data
Powerful B2B e-commerce software integrated with your ERP system streamlines your processes and gives you unique insights into your data. From now on, everything you do can be measured. And that gives you the opportunity to work in a data-driven way. This is essential for your sales and marketing. With an integrated e-commerce solution, you can view detailed statistics for each customer. From order totals to revenue, profit margins, and specific discounts within a given period. This allows your sales and marketing teams to work in a much more targeted way. Download our handy guide to personalizing your B2B online store for more information.
6. Sell More
Attracting more customers generally leads to more sales. Fortunately, you can get much more out of your B2B online store. With the right e-commerce solution, you can make relevant, personalized product offers to your customers. You can also offer related products and other items, which opens up many cross-selling and upselling opportunities.
Would you like to learn more about e-commerce and online stores?
