Bounce rate is a web analytics metric that reflects the percentage of visitors who visit a website and then leave the site without further interaction, such as viewing another page or completing an action, like making a purchase or filling out a form.
In other words, the bounce rate is the percentage of visitors who view only one page of a website before leaving the site. It is an important metric for measuring a website’s effectiveness and can help identify areas that need improvement to increase visitor engagement and boost the number of conversions.
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