Direct-to-Consumer
D2C e-commerce stands for Direct-to-Consumer commerce and refers to an e-commerce model in which manufacturers and brands sell directly to consumers without the involvement of intermediaries, such as distributors or retailers. Instead, they set up their own online sales channels to sell directly to their customers.
D2C commerce is often used by new and emerging brands because it allows them to maintain control over the customer journey, personalize the customer experience, and strengthen the customer relationship. This differs from traditional commerce, in which brands sell their products through wholesalers and retailers and lose control over the customer relationship.
Are you looking to take your first steps in e-commerce for your business, or do you want to improve your e-commerce operations? Find out how connectivity can make your e-commerce better and faster at our e-business page.
