Your digital strategy doesn't end when your e-commerce project goes live. You may have a unique
e-business platform, but how do you turn that into a fully-fledged digital tool?
Launching your platform and then not actively managing it is a waste of your best digital asset. ESC offers a range of services that ensure new and existing customers find their way to your platform—and keep coming back.
We'll help you get the most out of your e-business platform!
Conversion Optimization
We analyze your platform to identify where customers are leaving your website and how you can prevent that from happening. We provide better calls to action, technical tweaks, or microcontent adjustments.
Web and App Analytics
By analyzing your website or app, you can get to know your customers. We set up the right analytics so you can see which parts are performing well and which aren’t, where customers enter and exit, and more. We help you analyze and interpret that data.
Email Marketing
Email marketing is an important part of a successful digital strategy. It allows you to keep your customers informed about new products, changes, and promotions. Reach out to your customers in a personalized way so they receive only the information that is useful to them.
SEO
Our experts analyze your website from both a technical and content perspective. We optimize your pages for search engines. Given that about 60% of all clicks go to the first three search results, you’ll immediately understand how important it is to rank at the top of the page.
Content Marketing
Effective content marketing ensures that your website is more than just a sales tool. You want customers to think of you every time they have a problem, a question, or an urgent need. Position yourself as an expert with in-depth knowledge of your industry by providing answers to their questions and helping them choose the right product or service.
Social Media Marketing
We’ll help you use LinkedIn, Twitter, Facebook, and other social media channels to get your message across to the right people. We’ll focus specifically on professionals in your industry—people you might not reach through an email campaign or traditional advertising.
Marketing Automation
With marketing automation, you can deliver personalized information to customers and leads through automated workflows and triggers. Rather than sending the same content to all your contacts, you ensure that each customer sees only what they want to see as they progress through the customer journey.
Improving Digital Maturity
Your entire company—from receptionists to drivers—needs to jump on the digital bandwagon. To succeed in e-business, departmental silos must be broken down, and ‘digital’ must become business as usual. That often requires quite a bit of change from your employees, but we know all about that, too!
Put the business back in e-business
Our 230 in-house experts You love complex digital challenges and enjoy turning your business and tech ecosystems inside out. From Strategy to Implementation and Optimization.
