Is your website not getting the traffic it deserves?
Many businesses struggle with the same problem: they have a great website, but it still seems harder than expected to achieve good visibility in search engines and attract the right traffic to the site. It could be that your website isn’t optimized for the latest search engine algorithm updates, or perhaps your website isn’t technically optimized and is missing fundamental SEO elements that can actually make a big difference? Ready to improve your website’s search engine rankings? Let’s get started!
The SEO Quickscan: An SEO Analysis of Your Online Store
The SEO Quickscan is a quick analysis of the fundamental SEO elements of your website or online store. Experts conduct an SEO analysis and provide you with a concrete list of action items. This is an ideal starting point for strengthening your online presence and improving your rankings.
“The best place to hide a dead body is on the second page of Google search results“. A well-known saying in the SEO world, referring to the click-through rate, which drops dramatically with each position (SERP). The difference in click-through rate between position 1 and position 10 is approximately 25%. How often do you actually click through to the second page on Google? Let’s get started on your online store right away!
What does an SEO Quick Scan involve?
The SEO Quick Scan evaluates key SEO elements that have a positive (or, if used incorrectly, negative) impact on your rankings. Our SEO experts help you identify areas for improvement by thoroughly examining the aspects listed below.
H1s
The H1 title, or H1 tag, is the main title of the text on a page. Search engines analyze the page to determine its main topic using the H1, H2, and H3 heading tags.
❓ Do the H1s fit you well?
Page Titles
You set the page title in the page's section. The page title isn't visible on the page itself, but it does appear in search results on Google and other search engines.
❓ Are your headlines compelling enough?
Meta Descriptions
A meta description is a short summary of up to 160 characters that appears in search results below the title and URL.
❓ Do your meta tags convince the user to click through?
Canonical tags
A canonical tag tells a search engine what the primary or original URL of a page is. This canonical tag provides Google with a clue as to which page should be indexed.
❓ Do pages compete with each other?
Indexation
Indexing, also known as indexation, is the process of adding pages to a search engine’s database. Indexation is performed by a crawler.
❓ Does the crawler actually reach all of your pages?
Robots.txt
The robots.txt file is a small text file located in the root directory of the web server. It specifies which parts of a website a search engine crawler is not allowed to visit.
❓ Does your robots.txt file conserve your limited crawl budget?
Sitemap
An XML sitemap is not visible to visitors. The file is created in XML so that search engines can read it. An XML sitemap can improve your search engine visibility.
❓ Is your table of contents all set?
Response codes
An HTTP status code is a server's response to an HTTP request to load a page, expressed as a numerical code (1xx, 2xx, 3xx, 4xx, or 5xx).
❓ You don't have too many of those cliché response codes, do you?
Alt Text
Alt text (alternative text) is the text that appears when an image on the internet cannot be displayed.
❓ Do you have them everywhere? Because they signal to search engines that your pages are worth taking seriously!
The SEO visibility you deserve
Improve yourself
- Online Visibility
- Search Engine Rankings
- Technical Site Audit
Optimization through
- Measurable results
- Higher click-through rates
- Higher conversion rate
Enjoy a
- Competitive Advantage
- Long-term investment
- Improved User Experience
With an SEO audit, you can ensure that you’re no longer violating the basic requirements of SEO. If you’d like to take it a step further, check out our full range of SEO services.
- SEO Services
- link building
- Share-of-Voice Analysis
SEO Quick Scan starting at €600
Fill out the form with your information and request more details about an SEO Quick Scan or customized SEO advice from ESC. Or give us a call at +32 (0)9 329 93 06.
If you'd like an SEO audit tailored to your business, please contact us.