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Digital Platform Case Study: Grandeco Wallfashion Group

Grandeco Wallfashion Group, with a booming production facility in Tielt (B) and six sales offices in Europe, sold more than 11 million rolls of wallcoverings in approximately 80 countries in 2019 through an extensive network of distributors. AS400 and sophisticated product-market segmentation form the foundation of the personalized digital platform built on NatchOS.

A success story

Grandeco took sufficient time before implementation to develop a digital strategy and action plan. This enabled them to streamline their business processes in a targeted manner over the course of about 9 months. By first granting access to a small core group of customers, they were able to quickly optimize the system and roll it out to other customers and international markets. 

Business KPIs

6
Sales Offices

80+
Countries

11 million
Rolls per year

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The Path to Success Through a Digital Platform

  • Reducing the workload for customers and the office staff
  • More information and support from the back office
  • High-quality order entry means on-time and accurate delivery
  • Transparency in the product lineup: many changes to the collections
  • Tools for sales and back-office staff to better advise customers
  • The right information to the right people through smart authorization

Approach Over the Years

Developing a digital strategy in collaboration with the Grandeco Wallfashion Group. Focus on 100 % digital order entry and reducing the workload for customers and Grandeco’s back-office staff.

Implementation began with a Minimum Viable Product in a single geographic region, for a limited core group of customers. It was optimized based on their feedback. 

Rollout of the e-commerce platform to Grandeco's entire customer base. This broad rollout will lead to a restructuring of business processes. 

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With this platform, we provide our customers with all the tools they need to discover, order, and resell our products

Katrien Van Hecke – Marketing Manager

E-commerce platform at pgb-Europe

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