Upgrade of the Existing CRM Environment
Vasco Group nv needed to modernize its existing CRM environment. They enlisted Alistar to implement Microsoft Dynamics 365. Together with Alistar, we defined the scope of the new CRM project. Three major modules were identified: General Sales, Projects, and Marketing. Currently, the Sales and Projects modules are in full use. In the near future, the Marketing module will also be further refined.
The new CRM system was rolled out to 65 country managers and field sales representatives, 30 inside sales representatives, and 10 members of Vasco's management team.
Better project tracking and quick access to sales figures
The primary users of the CRM application at Vasco are management and sales staff—both in-house and in the field—spread across 9 countries in Europe. Hans Steenbreker, IT Director at Vasco: “Our salespeople realize they need CRM to do their jobs more successfully. Thanks to the new CRM environment, our salespeople can more easily look up information about customers and projects: how far along is the customer in the buying process? How does the customer view Vasco’s products? Does the sales representative still need to present many selling points to convince the customer? This is how you achieve the 360° customer view that allows you to stand out and sell more effectively.”.
Vasco has also integrated its CRM system with Microsoft Power BI and an existing BI (Business Intelligence) solution. This allows management and sales representatives to quickly gain insight into sales figures by customer group and by country.
Business is done by people, so a good cultural fit is very important. With Net IT, we can speak the same language.
Hans Steenbreker – Vasco Group
