GeCommerce is a comprehensive and successful e-commerce solution, fully integrated with the ERP system Microsoft Dynamics NAV and Dynamics 365 Business Central, formerly also known as Navision. With GeCommerce, you’ll have a huge advantage when it comes to creating winning product pages. We analyzed thousands of website visits to create the ideal product page.
In this article, we not only provide 7 important tips to help you get started, but we also highlight the benefits of GeCommerce In the spotlight…
Tip 1: Beat the competition with the best product information
Did you know that 74% of B2B e-buyers conduct online research on product information, solutions, and suppliers? So get a head start on the competition by offering the best product information on your online store.
However, no one knows your product better than you do. With GeCommerce, you can make all your product expertise available online to the global web. Combine your commercial knowledge with the data in the Microsoft Dynamics ERP system to create unbeatable product pages.
What does GeCommerce do?
- The user-friendly interface in Dynamics (NAV or Business Central) allows you to quickly create a high-performance, visually appealing product page that adds value for your customers.
- Describe your product and add photos and files. Thanks to the product attributes in NAV, you can create attractive fact sheets and automatically populate the smart filter system at the same time.
Focus on content; GeCommerce will take care of the rest.
Tip 2: Use Your Product Page as a Lead Magnet on the First Page of Google
GeCommerce takes care of all your technical SEO challenges, so you can focus on product content that really ranks well on Google. Be sure to add images to your products, too, because search engines index them very well!
Did you know that 10% comes from search traffic via images.google.com?
What does GeCommerce do?
- Proper use of headings, tags and backlinks for search engines.
- All links and images are technically optimized for optimal SEO performance.
- Thanks to smart internal linking via menus, breadcrumbs and cross-sellers help you create winning content silos.
- Proper use of meta title and description directly from the ERP system!
- Search-friendly, descriptive URL’ for all product pages.
- Smart, SEO-friendly file names and alt tags for all your images and documents
- Fast loading times that contribute to search results (see Tip 5).
Tip 3: Make sure your product page performs well and looks great on all devices
In 2018, 58% of all website visits came from mobile devices. Smartphones and tablets accounted for as many as 42% of all time spent online captivates. That’s why it’s essential for an online store to perform well and display properly on mobile devices.
What does GeCommerce do?
- Your online store works perfectly on any device. The layout, navigation, and buttons adjust automatically based on the size of the screen on which the online store is being viewed.
- Your online store can be accessed on any device via the same URL.
- To this end, GeCommerce uses best-of-breed web standards such as HTML 5, Bootstrap and jQuery.
Tip 4: Convey confidence and professionalism with a user-friendly design
A professional and well-designed website leads to higher conversion rates and increased revenue. This means you’ll receive more inquiries, phone calls, newsletter sign-ups… and more orders through your online store.
With a GeCommerce-based online store, you can be sure of a professional and trustworthy online presence.
What does GeCommerce do?
- Create clean, well-organized product pages that make optimal use of white space.
- Add logos that inspire confidence to your products using a product attribute from Dynamics NAV or Business Central.
- User-friendly menus on both desktop and mobile devices give shoppers access to all the information they need without having to scroll too much.
- Making the most of thumbnails: a small image, with a big impact.
- Refine the shopping cart button (see Tip 6).
Tip 5: Your online store's speed is important for both your visitors and search engines
Every second counts: Research has shown that a load time of less than 2 seconds is acceptable to a website user. Nearly all users leave a website if the load time exceeds 3 seconds.
Did you know that through GeCommerce’s comprehensive logging and our integration with Google Analytics can perfectly analyze your online store's loading times?
What does GeCommerce do?
- Our software architecture is designed for speed and performance.
- The ERP business logic is made available extremely quickly thanks to high-performance Web Services.
- The use of modern caching-technology contributes to the sensation of speed.
- Compressed and optimized images and files are delivered via one of the fastest content delivery systems around the world.
- Compact and optimized code ensures lightning-fast Page Speed.
Tip 6: Optimize the shopping cart button
Did you know that the “Add to Cart” button is the most important button on your online store? It needs to stand out on the product page to encourage shoppers to take action.
What does GeCommerce do?
- The Add to CartGeCommerce's -button has been extensively optimized in terms of size, color, shape, and position.
- The eye-catching imagery leads to 21% more clicks on your online store.
- All the essential information that can positively influence an online shopper's decision is displayed at a glance around the shopping cart button.
- Modern, unobtrusive Bootstrap alerts inform the shopper what has been added to the shopping cart.
Tip 7: Real-time personalization based on your ERP data
A modern online store must offer a fully customer-centric experience with extensive personalization. Especially on the product page, customers want to find information that highlights the commercial relationship with your online store. Prices, inventory, and delivery reliability tailored to your customers are what set you apart from your competitors.
What does GeCommerce do?
- GeCommerce presents even the most complex pricing structures from your ERP system in a clear and transparent way: think of tiered pricing, prices for non-standard units, or temporary promotions.
- All of these prices are updated in real time for the logged-in customer so that they always see prices based on their commercial agreements.
- GeCommerce retrieves the desired stock level from the ERP system in real time; if there is a stockout, GeCommerce can calculate the delivery time based on the order schedule in Navision.
- Offer your customer a guided shopping experience by relevant Up-selling & Cross-selling to apply.
GeCommerce
Are you still looking for a powerful online store… that integrates seamlessly with your ERP system? Or a well-organized product catalog on your website?
With GeCommerce You'll gain access to a professional platform that allows you to publish and fully manage your online store directly from your ERP system Microsoft Dynamics NAV.
The result? Less paperwork, a top-notch customer experience, and a boost to your online sales!
