What is DatoCMS?
DatoCMS is a modern headless CMS that completely separates content from the presentation layer. This allows organizations to Centrally Manage and Dynamically Publish Content to websites, apps, portals, and other digital platforms.
The platform enables marketers, editors, and developers to build a website very quickly and publish all kinds of content—anytime, anywhere.
Give your team what they need:
- Digital marketers: Achieving strategic goals with technology that empowers the team
- Content Editors: Automate SEO and manage content across multiple sites without help from the IT department
- Developers: reliable and future-proof infrastructure

Headless CMS in a Nutshell
What?
A headless CMS is a content management system that does not have its own presentation/design layer. The content (text, images, and possibly other multimedia) is stored and distributed via an API.
Because the content is stored completely separately from the publishing layer, it can be published through a wide variety of channels, with each channel able to customize its own presentation.
Why?
Websites, applications, and intranets are rich in content. And that content doesn’t just appear on a single website or in a single location on the intranet. However, you do want to manage that content from a single location. You also want to dynamically serve content in different languages and to different target audiences based on metadata.
These are all reasons to separate the storage of your content in a CMS from the presentation layer of your website, app, or intranet.
How?
A headless CMS makes content available via an API (a set of protocols that allows you to retrieve information from a database). In this case, your CMS serves as the database, and by sending the right requests to the API, you can retrieve content from it. The format of the content made available via the API is often XML or JSON.
Content retrieved from your CMS can then be displayed by other software.
Web Design & User Interface
You’ve probably already figured out that we handle all of the technical aspects mentioned above. We can also help you with graphic design. Since design is often a very specific matter, we’re flexible. We can handle the design ourselves, but we’re just as happy to implement a design created by your own team or a design agency—or we can connect you with one of our external design partners!
SPUNTINI CUSTOMER TESTIMONIAL
A headless B2B platform that keeps pace with the hospitality industry
The Spuntini Group is a cluster of companies and its own quality brands for hospitality entrepreneurs.
To manage their vast and dynamic product catalog and provide a seamless online experience, they needed a top-tier digital infrastructure.
By integrating DatoCMS, they have decoupled their content from their front end, giving them the ultimate flexibility to build a customized, powerful online store tailored to the specific needs of their B2B customers.

Discover how DatoCMS can help your business
All content in one place
Do you want to manage your content in one place? Perhaps you’d also like to offer your content in different languages or for different target audiences? With a headless CMS, manually copying and pasting content becomes a thing of the past, and you can develop a cohesive brand and messaging strategy.
Faster than light
DatoCMS lets you launch websites quickly. Developers can focus on development, while marketers can publish content quickly. Painless (re)testing, no matter what digital product you’re working on—and without having to involve the IT department for complex migrations.
Future-proof technology
New channels, new markets, rapid iterations, … Choose a reliable solution that allows you to track your growth and adapt as your business evolves. Organizations that use DatoCMS have a solution that is future-proof and easily scalable.
Complete freedom
DatoCMS is API-first. This means it can be integrated with any platform or service. Developers have the freedom to use their preferred web tool, such as React, Vue, Gatsby, Next.js. Thanks to the API architecture, your content is available to any digital platform, regardless of the technology used.
Discover even more features of DatoCMS
Extensive features make content management easy.
Images API
Endless transformations at your fingertips.
Multiple languages
Publish multiple versions in different languages and make your content available worldwide.
Content Integrity
Use validations, sandbox environments, and roles.
Real-time updates
Publish changes to your content live across various channels.
GraphQL Content API
Develop faster with powerful development tools.
Video API
Create videos and distribute them quickly to any device.
Dynamic Layouts
Easily create dynamic layouts for landing pages.
Workflows
DatoCMS improves your content workflows.
Structured text
Freedom for editors, control for developers.
Discover how we help both small and large businesses with e-business. What exactly do you want to do?
- E-commerce & Building Online Stores
- Creating Content Platforms and Websites
- Developing Online Portals & Custom Solutions
- Building Web Applications and Mobile Apps
Put the business back in e-business
Our in-house experts You love complex digital challenges and enjoy turning your business and tech ecosystems inside out. From strategy to implementation and optimization.

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