80% carries out the finishing work in-house; they also work with trusted partners. This allows them to maintain control over quality and ensure that projects are completed on schedule and within budget.
For all disciplines, there is a single point of contact within Verwol for each project. This facilitates communication and prevents a situation where multiple layers of management are involved.
Arie Groeneveld, sales manager: ‘Verwol has been in business for over 45 years and has since grown to become the market leader. It’s a busy business, which means I have to use my time efficiently.’
‘It had to integrate with our Microsoft Dynamics 365 system’
Arie Groeneveld
Arie continues: ‘Over the years, we collected customer data, but at a certain point, we couldn’t see the forest for the trees; everything was documented everywhere. On top of that, we intended to grow significantly, which meant that sales and marketing would play an increasingly important role. Cross-selling and “front-end” project management were definitely key considerations. Other factors included relationship and contact management, email marketing, all project information (including status, duration, and budget), and the ability to quickly and easily retrieve sales and marketing reports.
So it was high time to professionalize the entire operation and start using an advanced CRM system. ‘It was quite a task, and it wouldn’t have been wise to jump right in with the first provider that came along.’
Verwol invited several parties to present their proposals. You made a good impression based on the initial discussions, after which an analysis and action plan followed. John Bijster emphasized that it was important to implement a CRM solution that would integrate with Microsoft Dynamics 365 and Exact Software, as these are the systems Verwol has been using for years. Because you specialize in both Exact software and Microsoft Dynamics software, you understood our challenges well and offered the perfect solution.
All sales processes are now automated within Microsoft Dynamics 365 Sales
Arie Groeneveld
The decision had been made. In the second and third quarters of 2021, two CRM Business Consultants from Qexpertise began working at Verwol, to everyone’s satisfaction.
The result was the implementation of Microsoft Dynamics 365 Sales. Verwol can now operate more effectively and share project updates with one another. Everyone who needs information about customers, projects, and the like has access to the system. You can see what’s going on at a glance.
